by Sonnhalter | Sep 19, 2017 | News, Press Release
Sonnhalter team members after loading donations for the Greater Cleveland Habitat for Humanity
CLEVELAND – September 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for an eighth year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected $30,000 worth of tools and building materials. Since Sonnhalter began its efforts in 2010, it has collected more than $220,000 in donations.
Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as building materials, furniture and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness.
“Cleveland Habitat for Humanity eagerly awaits Sonnhalter’s annual Tool Drive,” said John Habat, executive director of the Greater Cleveland Habitat for Humanity. (more…)
by Sonnhalter | Jul 12, 2017 | News, Press Release
Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed.
CLEVELAND – July 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the eighth annual Sonnhalter Tool Drive, during the entire month of August.
Organizations, businesses and manufacturers are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Tuesday, August 1 and Thursday, August 31, to benefit Habitat for Humanity’s cause of eliminating substandard housing.
Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate.
“At last year’s Tool Drive, we were very excited by the community’s response in donating more than $20,000 worth of tools, building materials, appliances and other items, bringing the total to $196,000 donated since our efforts began in 2010,” said Matt Sonnhalter, vision architect at Sonnhalter. “This year, with the help of our generous community, we’re looking forward to increasing that total, and we encourage businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause.”
Sonnhalter partners with the Greater Cleveland Habitat for Humanity for its annual Tool Drive. The Greater Cleveland Habitat for Humanity has completed more than 200 homes since 1988 and today, engages 2,000 volunteers, who provide more than 71,000 hours of service per year to Cleveland’s most distressed neighborhoods. The donated items will be used for Habitat for Humanity projects or will be sold at one of the organization’s ReStore, a recycled building materials store. Proceeds from ReStore sales are used to help Habitat build and rehabilitate homes for those in need.
Tools and materials can be shipped to Attn: Tool Drive, Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115. For information on how you can participate in the Sonnhalter Tool Drive, please contact Rachel Kerstetter from Sonnhalter at 216.242.0420 x130 or rkerstetter@sonnhalter.com. To make a monetary donation, please make checks payable to “Greater Cleveland Habitat for Humanity” and mail to Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115.
For more information on the Tool Drive, visit: www.Sonnhalter.com/tooldrive.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About Habitat for Humanity International
Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built, rehabilitated, repaired or improved more than 800,000 homes worldwide, providing simple, decent and affordable shelter for more than 6.8 million people. For more information, visit Habitat.org.
by Sonnhalter | May 31, 2017 | News, Press Release
Marketing communications firm wins award for integrated campaign highlighting unique moisture management solution in masonry walls.
CLEVELAND – May 2017 – Sonnhalter, the leading B2T (business-to-tradesmen) marketing communications firm, received a Silver Davey Award in the 12th Annual International Davey Awards competition. Sonnhalter accepted the award in the integrated campaign category for the “H2Oh!” print ad, landing page and e-blast it developed with Mortar Net Solutions.
The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets.
For more than two decades, Mortar Net Solutions has provided a full line of trusted moisture management solutions that are field proven and help deliver structural integrity for years to come. The H2Oh! campaign was developed to convey the message that Mortar Net Solutions’ moisture management solutions stop moisture damage before it starts, so customers avoid the unpleasant discovery of finding cracks, corrosion and mold from water damage in their walls.
“We’re excited to receive this award for a campaign that brought attention to Mortar Net Solutions’ dedication and leadership in preventing masonry wall moisture damage,” said Matt Sonnhalter, vision architect at Sonnhalter. “We really wanted to emphasize how no other company is this focused on correct moisture management for masonry and provides a solution that brings customers peace of mind in ways unique to any of its competitors.” (more…)
by Sonnhalter | Apr 13, 2017 | News, Press Release
Sonnhalter joins the ranks as one of the country’s top business-to-business marketing agencies.
CLEVELAND – April 2017 – Sonnhalter, the leading B2T (business-to-tradesmen) marketing communications firm, was selected as one of Chief Marketer’s 2017 B2B Top Shops, a listing of the top B2B marketing agencies in the United States.
The agencies in B2B Top Shops are chosen by the editors of Chief Marketer, a leading publication focused on measurable marketing tactics published by Access Intelligence. In choosing agencies for inclusion, editors consider each shop’s depth of client work, creative acumen, analytical expertise and numerous other factors.
“It is an honor for Sonnhalter to be recognized by Chief Marketer for our work in leveraging some of the top brands within our business-to-trade niche,” said Matt Sonnhalter, vision architect at Sonnhalter. ”As an agency, we strive to remain steadfast in our efforts serving companies that target the professional tradesmen while incorporating new and creative tactics to be on the industry’s cutting edge.”
B2B Top Shops is an online searchable directory highlighting each agency’s core services and contact information, offering users a behind-the-scenes look at each shop’s culture and client work. B2B brands, vendors and marketers viewed this easy-to-use resource on ChiefMarketer.com almost 73,000 times in 2016.
About Chief Marketer
Chief Marketer, published by Access Intelligence, charts the customer journey from acquisition and engagement through conversion and retention. Via ChiefMarketer.com, print products, live events, awards programs and more, Chief Marketer offers data-driven intelligence, actionable insights, inspiring case studies and the latest technology trends to help marketers improve their campaigns and increase return on investment.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
by Sonnhalter | Mar 16, 2017 | News, Press Release
Cleveland – March 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Airmaster as one of its newest clients.
Located in Clarklake, Mich., Airmaster is a leading manufacturer of air circulation, ventilation and heating solutions since 1886. Airmaster exports throughout the world and offers the largest line of air moving equipment in North America. Airmaster services the end user markets in the industrial, electrical and HVAC segments. Previously referred to as Airmaster Fan, the company has a full fabrication and tool and die facility, which offers a complete engineering and technical staff.
“Airmaster began its relationship with Sonnhalter during a crucial time in which the company was in the midst of creating a new brand structure, as well as relocating to a new headquarters,” said Benjamin Braitsch, president and CEO of Airmaster. “Sonnhalter helped us develop a new brand that was fresh, streamlined and communicated that we are more than just fans.”
In 2016, with the help of Sonnhalter, Airmaster unveiled a new brand identity with the introduction of a new logo. Sonnhalter provides a full range of marketing communications services for Airmaster that will span across multiple departments which will guide Airmaster creative messaging on both print and electronic platforms, as well as managing its public relations and media relations.
“Sonnhalter is excited to have the opportunity to be a part of rebranding this new era in Airmaster’s long history,” said Matt Sonnhalter, vision architect at Sonnhalter. “As Airmaster continues to improve and streamline their processes for delivering air circulation and ventilation solutions, we look forward to building a brand that reflects their commitment to being on the industry’s cutting edge.”
About Airmaster:
Airmaster, based in Clarklake, Mich., manufactures heaters, air circulation and ventilation fan solutions for industrial and commercial use. Founded in 1886 as the Diehl Fan Company, today Airmaster manufactures the industry’s largest selection of air circulation and ventilation products to keep people, plants and processes cool. In 2013, Airmaster was purchased by the Maico group, a family business from Germany. The Maico group is a globally recognized leader in ventilation products and is known for product quality and reliability. Airmaster also maintains stocking warehouses across the U.S. For more information, visit airmasterfan.com.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
by Sonnhalter | Mar 9, 2017 | News, Press Release
Agency’s third annual scholarship donation toward construction program adds to its longstanding relationship with trade professionals.
CLEVELAND –March 2017 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, continued its support of Cuyahoga Community College’s (Tri-C) “Construction Program Scholarship” with a $2,500 donation. This is the third year in a row Sonnhalter donated to the program.
With more than 5,000 students enrolled, the construction apprenticeship program at Tri-C is one of the largest of its kind and helps students learn a valuable trade within the construction industry through quality assurance, drawings, project management, scheduling, problem solving and communication.
“On behalf of Cuyahoga Community College, we are very grateful for Sonnhalter’s generous support,” said Megan O’Bryan, vice president, development and Tri-C Foundation. “This gift helps students realize a dream that otherwise may not have been possible by providing scholarships which are an essential tool in ensuring access to the education and training our students will need to work in the construction industry. Thank you for making a difference in the lives of Tri-C students.”
Students receive up to 250 hours of classroom instruction, as well as up to 8,000 hours of on-the-job training. During their apprenticeship, students have the opportunity to earn wages and learn from experienced union workers and vocational instructors. Students who complete certification in the program will have the skills to take on careers that include cost/quantity estimating, project scheduling and CAD technician work.
“Each year, Sonnhalter is pleased to further extend our support for this program and all the work it does to shape the minds of future hardworking professionals in the construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. ”It is also a unique and exciting opportunity to support a program that educates individuals in our own community who will hopefully make great strides in the Cleveland workforce.”
Last year, Sonnhalter released an extensive database of vocational education and technical programs in the United States similar to Tri-C’s construction apprenticeship program. The database, which includes more than 20,000 programs, contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more. To download Sonnhalter’s updated, comprehensive list of vocational programs in the U.S., visit sonnhalter.com/vocational.
