How Are You Managing Your Content Marketing?
The job of marketing today isn’t to create new customers but to create passionate subscribers to our brand. Your community will take charge and social networking will continue to facilitate the power shift towards the consumer. Our challenges are to make a person stop, read, think and behave differently.
Are You Using LinkedIn to Generate Leads?
LinkedIn has always been one of my best sources of activity to my blog. It also allows me to network with others who have the same interest in groups that I join, and I can always count on input from those who are linked with me if I need something or a question answered. That’s why it wasn’t a big surprise to me when a recent study by HubSpot said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook.
Sonnhalter Releases Podcast About the Importance of Online Training
Sonnhalter Releases Podcast About the Importance of Online Training BEREA, Ohio – March 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released the podcast, “The Importance of Online...
Transition to Timeline: 4 Easy Ways to Get Started
Facebook officially launched Timeline for brand pages on February 29th. The month of March is a transition period for pages to acclimate to the new layout and operation of Timeline. When March 30th comes around, all pages will be pushed to Timeline.
Four B-to-B Marketing Efforts That Can Improve Your Results
As B-to-B marketers, we are concerned about demand generation as our fundamental mission with lead generation being the primary way of measuring success. Here are four ways that will help you get better results.
Are You Tweaking Your 2012 Social Media Plan?
Now that we’ve crossed over into another year, are you reviewing what you did last year and trying to make improvements? I ran across a paper by Radian 6 (you can download it here) that highlighted 30 ideas to think about to include in your planning.
Interesting Stats on B-to-B Marketers Thoughts on Social Media
We all are getting into social media in some fashion. Some more active than others, but how are we doing and what do we think of this new media? Penton Media just released a B-to-B Marketing study called Truth in the Trenches that surveyed 3,000-plus folks like us.
How Do You Share Content If You Don’t Have a Blog?
Doing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason. But I’m sure you’ve got good content to share but how do you do it?
Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. Consider this stat: 77% of the world’s population (5.3 billion people) are mobile subscribers!
Should Google+ Be Part of Your Content Marketing Strategy?
Some of you may have already jumped into Google+. According to recent stats, as of January 2012, there are over 90 million users (Twitter has 100 million active users). To put this in perspective, they launched Google+ by invitation in June of 2011 and opened it up to the public in September of 2011. Google is positioning Google+ as their Facebook for B-to-B.