Are You Using LinkedIn to Generate Leads?

by | Mar 20, 2012

LinkedIn has always been one of my best sources of activity to my blog. It also allows me to network with others who have the same interest in groups that I join, and I can always count on input from those who are linked with me if I need something or a question answered.

That’s why it wasn’t a big surprise to me when a recent study by HubSpot said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook.

Social Media Conversion Rates

I guess that shows me that the people who are on LinkedIn are there for business purposes and are looking to network. So here are some tips on how to leverage LinkedIn:

  • Invest the time – develop and nurture your community. Don’t post something for the sake of posting. If you don’t have good content, wait until you do.
  • Focus content on what’s working – if blog posts are getting the most traffic, concentrate on doing more of them. If webinars or podcasts create more activity, focus on them.
  • Don’t forget lead generation content – call-to-action items need to be included in the mix so you’re continually inviting people to engage.
  • Keep learning – don’t take any success for granted. Keep working to improve your content.

Those are some of my thoughts. What are you doing to take advantage of LinkedIn?

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