Celebrating Women in the Trades on International Women’s Day
On International Women’s Day, we take a moment to celebrate the incredible women making strides in the trades industry. Once predominantly male-dominated, the trades are now seeing more women take on key roles—from plumbing to carpentry, electrical work to HVAC. Women...
What Are Your Triggers?
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. We’re...
Five Influencer Marketing Trends for 2025
In a recent article from Forbes, Influencer marketing is a booming industry worth $24 billion, and despite challenges, it's showing no signs of slowing down. A recent report found that 40% of marketers are dedicating a significant portion of their budgets to...
Top Five Takeaways from World of Concrete 2025
Matt Sonnhalter breaks down his top five takeaways from World of Concrete 2025! From cutting-edge innovations to emerging industry trends, Matt shares key insights from the show in the video below. https://youtu.be/KwfNXRptNTo
Strategies for Building a Strong Brand Identity
By Kylie Stanley, PR Technician It’s crucial to establish an online brand identity to stand out. A strong brand identity not only helps you attract and keep customers but also differentiates you from competitors. Here’s how to build a compelling and cohesive brand...
Ways Eco-Friendly Practices are Transforming the Manufacturing Industry
Guest Blog by Emma Jones Alt: A man holding a book Eco-friendly practices are driving transformative changes in the manufacturing industry. Businesses are reducing waste, adopting renewable energy, and using sustainable materials to meet rising environmental...
Sonnhalter 2024 in Numbers: A Year of Milestones and Achievements
As we enter 2025, we’re reflecting on the incredible milestones that made 2024 unforgettable. From industry recognition to tradeshows, here's a look back at Sonnhalter’s 2024—by the numbers. 1. PRSA Rock Awards Silver Award We ended 2024 proudly taking home a Silver...
The Biggest Challenges that B2B Marketers Face in Content Creation
In the world of content creation, multiple B2B marketers are comfortable in generating different tactics to get ahead of brand awareness, leads and driving sales. However, that doesn’t make up all of what content creation has, or its challenges, as noted in the latest...
Sonnhalter Attends STAFDA
Missed STAFDA in Nashville? No worries! Watch Sonnhalter’s recap video to experience the excitement of the tradeshow floor and get a glimpse of the latest trends in the construction and industrial industry. We’re already counting down the days to 2025's event!...
Happy Holidays from Sonnhalter!
Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from...