In today’s day and age, the reputation of your brand is crucial. If someone were to misinterpret your product, or the meaning behind a campaign, a bruised reputation could scorch your brand for years on end. People may forgive, but they do not forget. Therefore, the notion of authenticity is vital. The media has been known to “shout-out” those who do not comply with an authentic personality, thus leading to “de-influencing” certain brands who say they are one thing but turn out to be another.
To combat that, testimonials and video testimonials using real-world customers, who are there to vouch for your product and brand are very effective tactics. If your audience senses some kind of un-authentic vibe, to the guillotine you and your company goes. In this blog, we will examine the ways that testimonials and video testimonials can be a critical tool for the success of your company.
Boosting credibility
The way your customer base perceives your brand is likely the most important factor as they decide whether they want to keep buying your products and services. Credibility is a huge factor in that. If your company does not seem credible, your customer base will plummet. Using video testimonials with real people offers the opportunity to boost your company’s credibility. Seeing people like yourself using and enjoying the same product can enhance your company’s credibility and foster a positive connection with your audience.
Enhancing engagement amongst your audience
Engaging with your customers and encouraging them to share their experiences through testimonials can be beneficial. This interaction not only makes customers feel valued but also strengthens the connection between them and your company. By actively seeking their feedback on social media, you’re likely to boost your brand’s credibility.
Cost-effectiveness
By having the right mindset, simple equipment and great lighting, filming video testimonials can cost you next to nothing. It doesn’t take much to create a great video for your audience, which can then lead to a great outcome for your company. It’s quite a misconception that people need the highest quality of technology to create something great. You can do anything with a little bit of technology and a great idea.
Increases customer retention
By creating a conversation between the company and a customer, with the use of testimonials and video, the customers will be coming back for more. But if the customer were to see someone alike using a product and speaking highly of it, the notion of seeing someone satisfied, who is similar using this specific product, speaks volumes. Thus, the customer retention rate can skyrocket.
From these various points, it’s evident how important testimonials and video testimonials can be for your company. It can boost credibility, enhance engagement amongst your customer base, it’s cost effective and can increase customer retention. From that, why not try it?
