The Power of Using YouTube

By Kylie Stanley, PR Technician In today’s digital age, where attention spans are shorter than ever and competition is fierce, companies must continually seek innovative ways to connect with their audience. YouTube is an online video platform and a powerhouse for...
14th Annual Sonnhalter Tool Drive Raises Over $100,000

14th Annual Sonnhalter Tool Drive Raises Over $100,000

CLEVELAND –September 2023 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a 14th year during its annual Sonnhalter Tool Drive, which...

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Honor the Trades on National Tradesmen Day

Honor the Trades on National Tradesmen Day

by Kaylee Lauriel, PR Intern This September 15th, join Sonnhalter in celebrating National Tradesmen Day. Taking place on the third Friday of September, National Tradesmen Day honors the men and women who helped build America with their hard work and unique skillset....

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What is De-Influencing?

What is De-Influencing?

by Kaylee Lauriel, PR Intern I think we can all agree that influencers are good at… well, influencing. Sometimes it’s like I can’t go more than two days without buying something that a stranger on the internet told me I just couldn’t live without. But is the Goliath...

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Why Planning is Vital for Your Business

Why Planning is Vital for Your Business

By Kaylee Lauriel, PR Intern Rome wasn’t built in a day. Rome also wasn’t built without a plan. Planning is essential to almost every human activity. Do you need to go to the grocery store? Okay, first write your list, then grab your keys, then get in the car, and so...

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Recapping my Internship

Recapping my Internship

By Kaylee Lauriel, PR Intern My internship at Sonnhalter has been such a big opportunity for me. Not only have I gained experience in my chosen field, but I also got to hold a wrench that was nearly as big as me, so I guess it’s up to you which is more important. One...

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How to Leverage Your Company’s Blog

How to Leverage Your Company’s Blog

by Kaylee Lauriel, PR Intern It’s no secret that blog posts are a vital piece of marketing. In 2022, 90% of businesses used blog posts as a part of their marketing strategy. But how can you make sure your blog posts are reaching their full potential? Here are five...

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Booth Ideas at Trade Shows to Draw Attention

Booth Ideas at Trade Shows to Draw Attention

By Kylie Stanley, PR Technician As trade show season approaches, your company might be wondering what can you do to drive traffic to your booth. In the past, we’ve seen some creative ideas like puppies, arcade games and more! In this blog post, we will discuss...

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Traditional Marketing Is Not Dead

In marketing, there's a lot of different forms of marketing as it keeps evolving. However, traditional marketing is not going away. Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research....

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