E-Mail Marketing for Industrial Marketers: Common Mistakes to Avoid
E-mail marketing for industrial marketers: some common mistakes to avoid to get the most out of your programs.
2009 – The Year Social Media Becomes Universal, Even for Industrial Marketers
Blake Cahill, VisInsights blog, posted a review of a report from Forrester Research by Jeremiah Owyang, Josh Bernoff, Sean Corcoran, and Steven Noble: Bold Predictions on Social Computing in 2009 from Forrester Research. Three of the most important highlights from this report that are of interest to Industrial Marketers:
Optimizing Sales Leads In The Contractor, Industrial and MRO Markets
Optimizing sales leads in contractor, industrial and MRO markets isn’t difficult if you follow some simple steps. Putting a program together to identify potential customers and then nurturing them through the sales cycle improves end results which is ultimately the sale!
Industrial Marketers: Key Tactics to Maximize SEO Results
Industrial marketers are often more concerned with how their web site looks than how it will be found. So you did a new site two years ago, included some key words and then put it on auto pilot. SEO is an important component to generate traffic to your site and shouldn’t be neglected, especially in this economy.
Industrial and B-to-B Marketers Can’t Ignore Social Media Anymore
We need to realize that social media is not a fad. The faster B-to-B manufacturers realize that social isn’t just for “consumers,” the better off they will be. Social media allows manufacturers to engage customers in more creative ways, build relationships and stay ahead of their competitors.
Manufacturers: Target Marketing to Tradesmen Maximizes Results
For manufacturers who sell to contractors and the industrial markets, target marketing is not only cost-effective, but it brings in better, more qualified leads.
Industrial B-to-B: Making the Most of Your Digital Efforts
To maximize your investments, here are the top 5 ways to invest in your digital channel for 2009.
Six Ways to Make Your Marketing to Tradesmen More Effective
The economic downturn can actually be a blessing in disguise. Marketing departments now have a chance to shine by showing how to work more effectively as well as to measure and account for their marketing decisions. You don’t need a rocket scientist to tell you...
If You Are Marketing To Tradesmen, Go Mobile
TRADESMEN INSIGHTS GOES MOBILE!
Mobile web is huge. There are over 2.8 billion handsets in circulation. Far more mobile devices than PCs. It’s a global phenomenon.
Vision Statement
Sonnhalter is one of the hottest and leading business-to-business marketing communications firms in the Midwest. Our annual revenues are $5 million and we have 30 FTEs. Our clients include 15 key, blue-chip companies who target the professional tradesman working in...