Mobile Advertising Presents New Opportunities For B-to-B Marketers
B-to-B marketers will have to consider a new media in the mix moving forward – mobile media. Consumer acceptance is making this a very fast-growing segment.
B-to-B Blogs: An Effective Marketing Tool
I’m convinced that a blog is a very effective marketing tool for B-to-B marketers. It provides a genuine opportunity to build your company’s brand. But don’t think that if you just create a B-to-B blog you are assured of traffic.
4 Tips to Target Tradesmen Online Using Key Word Research
Keywords and SEO have long been associated with web sites. But blogs are actually more SEO friendly and much easier to update from information from your analytics.
Twitter isn’t there yet it’s only a matter of time and search will be one its most important elements.
Consistently using keywords that your target audience would use to find your company will generate significant online traffic.
B-to-B Marketers: Your Blog Can Help With Your Elevator Pitch
What’s your elevator pitch for your blog? A 30-second overview of who you are and what you’re blogging about.
How to Keep Tradesmen Coming Back to Your Blog
Tradesmen have specific issues relating to their business and are looking for ways to improve and stay on top of their game.
As a blogger who is targeting this market one my objectives is for them to return often to my blog as a source of information they can use.
Reach Tradesmen Using a Social Media Map
To maximize your SEO and social media, you need a plan to identify the audiences, objectives, strategy and tactics to reach your marketing goals.
Content is King: Make Your B-to-B Blog More Impactful
To get the most from your blog, make sure the content is relevant, brief and easy to share.
New Social Media Research: B-to-B Marketers Take Notice
Social media is gaining widespread acceptance within the marketing communities as an available way to promote their brand, improve traffic and search engine rankings.
Alert Tools Keep B-to-B Bloggers On Top of Things
There’s more to blogging than writing. There’s research, reading and much more. Learn about tools that can help you stay on top of your game by alerting you to items of interest and important trends.
10 Engagement Tactics That Will Help B-to-B Marketers
Engagement tactics are about helping B-to-B marketers define a plan to get a two-way conversation going with prospects and get the most out of their social media programs.