B-to-B Marketers: Your Blog Can Help With Your Elevator Pitch

by | Apr 17, 2009


Your blog can actually help you hone your elevator pitch.

People want to quickly know 3 things before they decide to read, much less bookmark your blog:

  1. Who you are
  2. What you do
  3. Why you’re writing a blog

If any of you have ever been involved with a local business networking group like BNI, you’ll know what I’m talking about. At every BNI meeting, each person has to get up in front of the group and give a 30 second “elevator pitch” as to who you are, what you do and what you’re looking for.

Your elevator pitch should be no more that 150 words. If you’re like me, it will be very hard to put so much into so few words. My elevator pitch has helped me with 3 things:

  1. My marketing tag line
  2. My social media profiles in Twitter, Facebook, LinkedIn, E-mail signature
  3. I read it prior to writing each post and it keeps me focused and on track

Darren Rowse had a recent post where he outlines other reasons to develop a pitch and has pointers on how to write one. You can read his post at: Write an elevator pitch for your blog

Here’s my elevator pitch:

Sonnhalter is a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets.

We understand how to reach tradesmen and can integrate custom marketing programs for our clients that are empowered by great ideas.

We make efficient use of our clients’ marketing budgets with the right combination of traditional and new media.

We also generate the best return on investment for our clients’ marketing budget. Our philosophy is, if you can’t measure it, you can’t improve it.

A blog is also a great branding tool for your company, especially if you’re using it for your business. But I’ll save that subject for another post!


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