New Social Media Research: B-to-B Marketers Take Notice

An overwhelming majority (88%) of marketers say they are using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less, according to a social media study by Michael Stelzner, sponsored by the upcoming Social Media Success Summit 2009.

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Mediabuyerplanner just released a post that outlines details of new research that should make B-to-B marketers sit up and take notice. Highlights include:
  • The #1 benefit of social media marketing is gaining more attention for their business.
  • Improving traffic and growing marketing lists is second.
  • More than 50% said a major benefit was a rise in search engine rankings.
  • 88% of marketers are employing some form of social media.
  • 90% of business owners are most likely to use social media.
  • 72% say they just started using social media
busWhat does all of this mean for the B-to-B marketer? It means if you aren’t already on the bus, you’d better get on soon!

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