Stay Up On New Trends But Don’t Forget Old Friends
We all want to be part of the newest and sexiest stuff. Social media is a hot topic. It is extremely popular, in part because it is inexpensive and can easily be measured. But it can and should be integrated with more traditional strategies such as broadcast e-mail programs.
Make Your B-to-B E-mail Campaign to Tradesmen a Success
Tradesmen are busy people like the rest of us, and when they get a marketing e-mail, you had better make clear (WIIFM) what’s in it for me in the subject line. They want to know how your product or service will help them on a jobsite.
B-to-B Marketers Need to Use Social Media as a Branding Tool
B-to-B marketers are so busy pushing out messages using traditional methods to promote their brand that they sometimes forget about the strength of social media to self-identify themselves by searching for solutions or information on the Internet.
Twitter Search Benefits B-to-B Marketers
Twitter Search benefits those of you who are trying to get your arms around Twitter and how to use it for your B-to-B marketing. Here are a few thoughts on how you can engage tradesmen and supply them with useful info. The problem is where are they and what (or who) are they talking about.
Corporate Blog: Make the Most of Them
If companies want to have a successful blog, the need to deliver relevant content that talks about ways to solve your customers’ problems, and they need to deliver it in a conversational (human) way using terms that their customers are familiar with.
Tradesmen: Early Adopters of Social Media
Tradesmen have been building relationships long before the term social media was concieved. They’ve been connecting through ham and CB radios and they and they are now logging on in record numbers.
B-to-B Marketing: It’s Not About YOU Anymore!
B-to-B marketers need to change the way they approach potential customers as the rules have changed and the customer now is an integral part of what your brand is defined as.
Tradesmen Connect Emotionally Online at Home
Tradesmen spend time at home online averaging over 12 hours a month. Those who spent the least amount of time online — about seven hours per month — were high-paid professionals.
B-to-B Marketers Can Build Relationships and Sales Using Social Media
Social media allows B-to-B marketers to “really” talk to professional tradesmen in a way that builds a relationship of trust.
Quick Tips to Promote Your B-to-B Blog
Promoting your blog should be no different than promoting a new product. Your marketing strategy should include both push and pull strategies. 5 easy ways to promote your blog using the old standby – e-mail.