For those of you who are trying to get your arms around Twitter and how to use it for your B-to-B marketing, here are a few thoughts on how you can engage tradesmen and supply them with useful info. The problem is where are they and what (or who) are they talking about. Use “Search Twitter.”
Search Twitter is real time window into who and what your customers and prospects are talking about. Gain insights on what their hot buttons are and then provide them answers to demonstrate your expertise.
Here’s an example: Your company sells products to professional tradesmen. You search using key words and review the posts. If there are questions pertaining to what you do, offer them a solution.
Now here’s where it gets scary. Twitter has an advanced search that’s a great tool that you could use for phrases or key words that plumbers would recognize. You can even search tweets by dates, locations, etc.
You can even write your own detailed searches. Who would have ever thought that Twitter could be used as a data mining tool. That’s the cool cool thing about compiling all that data in one place. You can slice and dice it almost any which way. It’s just another tool in the marketing tool box.
I’d like to hear how you’re using Twitter Search to help identify you targets.