Stay Up On New Trends But Don’t Forget Old Friends

by | Apr 20, 2009

I’m reminded that we should stay on top of new trends but not to throw out or ignore all those traditional things you’ve been doing like e-mails. In other words, “don’t throw out the baby with the bath water.”

E-mails are still the most accepted way of receiving info so why not use it to push some of your new social media toys.

We all want to be part of the newest and sexiest stuff. Social media is a hot topic. It is extremely popular, in part because it is inexpensive and can easily be measured. But it can and should be integrated with more traditional strategies such as broadcast e-mail programs.

I read a post this morning on B2B online marketing, Traditional marketing:not hot but still important, that I thought would be appropriate to share with all the B-to-B marketers out there.

Here are some simple reminders:

  • Adopt an integrated approach. Mix the new with the old. Want to promote your blog or e-newsletter? What better way than using your e-mail list.
  • Re-evaluate best practices you’d applied in the past. Find out what works best for your audiences. If you’re not sure ask them via a survey, focus groups or really do it the old fashioned way and pick up the phone and call them.
  • Stay on top of new trends for old strategies. New tools won’t serve you well if the foundation is weak. Here are some recent tips they found for email marketing,landing page optimization and lead nurturing during a recession.

What are you doing to stay ahead of the game?


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