B-to-B Marketers Have Opportunities to Build Better Customer Relations Using Social Media
Why should B-to-B companies use Social media? Oliver Young from Forrester Research sums it up, “Marketers who embrace social media will outdistance competition, build community following and boost loyalty.” Is there a better time than now to start making that impression? People are still buying things, and with budgets being tight, decisions are often made on relationships.
Social Media 101: How to Get Started So You Can Reach the Professional Tradesmen
So, you’ve been reading about all this social media stuff…your friends have been talking about Facebook or Twitter, but you haven’t yet taken the plunge. Come on in, the water is fine. The longer you wait, the farther behind you’re going to be. Social media has made it to the mainstream which means businesses (you) need to get on board.
Two Ways You Can Get the Most Out of Your Blog Posts to B-to-B Marketers
Beyond those who have signed up for your blog and those that reach you through organic searches, here are two ways I drive people to my blog.
Why Your Sales Force Needs Social Media, and It’s Not What You Think.
Social media is always talked about in the context of being a marketing tool. While I agree that social plays a big role in marketing, it can also help in the selling cycle. No, I’m not saying that social media is going to sell anything. That’s not its purpose.
If You’re Going After Professional Tradesmen, Create a Facebook Page
For manufacturers who are targeting the professional tradesman, we think creating a Facebook page instead of a group is the better choice. Facebook pages let you connect directly without having to connect to a personal account if you create a group. Think of your Brand as a rock star who wants to stay connected to your fans.
Social Media Survey to Editors of Top Trade Publications is Very Enlightening
Many manufacturers are still skeptical about social media in a B-to-B arena. Since we deal with the professional trades, we know most of the editors very well and recently asked many of them to participate in a survey on social media. The majority of them are responsible for end user books that serve the likes of plumbers, electricians, HVACR contractors and mechanical contractors.
2009 Trends and Spending Strategies for B-to-B Marketers
2009 Trends in Strategies and Spending For B-to-B Marketers. The implications are a trend toward the adoption of digital tactics, which started before the economic crisis, but have been accelerated by B-to-B marketers having to do more with less.
5 Ways to use Twitter as a Tool to Reach the Professional Tradesman
B-to-B marketers are having a hard time figuring out the best way to use Twitter. If they understand that the people who are following them are obviously interested in them and their products, they’ve already pre-qualified themselves. Twitter has become my number-one source of activity to my blog.
B-to-B Marketers: The Next Big Tidal Wave in Communications Will be Google Wave
Let me give you a heads up. A new product is on the horizon that will have a major impact upon online communications. The next big tidal wave will be made available to the general public later this year. It’s the top trending conversation on Twitter and is becoming a hot topic in the daily news cycle.
Reaching Professional Tradesmen: How Important is Your Post Title?
I know some of us write to specific audiences. Some posts may be more general in nature, but the majority will be focused at your target and should have a title that will not only stop them, but will make them want to click for more info. That’s why the title is so Important. You could be giving away chances for a million dollars inside your post, but no one would know if they didn’t open it.