Busy Executives Prefer Videos on Web
A recent survey of business people by Forbes in October of 2010 cited that a majority (60%) would watch a video before reading text on the same web page. 75% of executives said they watched work-related videos on business sites at least once a week with more than half doing the same on YouTube.
2010 Highlights of the State of Social Media for Business
To effectively use social media for business development, it is important to know who is using social media, how they are using it, what social media channels are being used, what goals are being pursued and tactics deployed that are providing measurable results.
More than 6,000 SmartBrief readers participated in a benchmarking study of social-media usage by business. The results provide insights of how social media is changing the way we do business and just how companies are using social media for business. The State of Social Media for Business 2010 report, released at the beginning of 2011, provides information on the biggest trends and challenges.
2011 Trends for B-to-B Blogging
So what’s next for B2B blogging? What trends are likely to emerge in the coming year? To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. You can get the whole story in B2B Blogging Trends in 2011, a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings:
What’s Your New Role as a B-to-B Marketer?
Life as a marketing person isn’t as simple as it once was. With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Marketo recently released their new e-book, The Marketing Manifesto, which outlines ways you can get quality leads and keep your ears on your entire market.
5 Ways to Improve Your Trade Show’s ROI
Most of you attend trade shows and if you’re on the manufacturing end of things you have booths. Trades shows are not an inexpensive proposition and you really want to get the most out of them. To that end I’ve asked Vince Tricomi from PFI Displays to give us some hints on how to improve your ROI without spending any money.Here are Vinces suggestions.
Improve Your Blog Posts by Doing Interviews
You need great content to keep your readers coming back. And you need to shake it up a bit by using things like a YouTube video or Podcast of you interviewing someone of relevence to your industry. People like a good news story, and an interview format fits the ticket just fine.
For Social Media to be Successful, Sales and Marketing Need to Work Together
Sales and marketing departments usually don’t do a good job communicating with each other and when you add in a new tool (social media) there is even a bigger disconnect. Salepeople often have little exposure and experience with social and tend to shy away from it.
Why E-Newsletters are a Good Way to Stay Connected to the Professional Tradesmen
So you want to build a relationship with the professional tradesmen. In order to do that, you need to be in front of them on a consistent basis. What I like about e-newsletters is that they are relatively easy to assemble, easy to deliver and it allows your customers to read it on their time line, and hopefully, if they find something of interest, they will pass the newsletter on.
5 Ways to Improve Construction Productivity
One of the major setbacks for any construction project is a loss of productivity that results in delays and loss of funds. And yet, this type of occurrence is largely considered par for the course on most build sites. While many would be quick to attribute holdups to lazy workers or inadequate supervision, it is far more common for bad planning or outright ignorance to muck up the works
Overview of the Construction Market
Sonnhalter is deeply involved with the professional tradesmen. We recently completed a market overview on the construction industry. The purpose of this document is to give the reader a quick snapshot of the industry, its players and trends. Markets covered are residential, commercial (light commercial), highway/heavy, institutional and industrial/manufacturing.