Busy Executives Prefer Videos on Web

A recent survey of business people by Forbes in October of 2010 cited that a majority (60%) would watch a video before reading text on the same web page. 75% of executives said they watched work-related videos on business sites at least once a week with more than half doing the same on YouTube.

The study shows that video can be a highly effective tool in getting your message across.

Behavior of US Executives After Viewing a Work-Related Online Video, by Age, Oct 2010 (% of respondents)

So the question is, are you utilizing video to help you sell on the web?

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