What’s Your New Role as a B-to-B Marketer?

by | Feb 8, 2011

Life as a marketing person isn’t as simple as it once was. With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Marketo recently released their new e-book, The Marketing Manifesto which outlines ways you can get quality leads and keep your ears on your entire market.

Highlights include:

  • Exposing your beliefs – what’s your company’s passion?
  • Value proposition – why should I believe in you?
  • Think beyond digital – integrated engagements are the ones that last.

It also identifies 6 B-to-B weapons including content marketing, testing, analytics, lead nurturing, search and community.

It’s a good read.


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