Mike Weil, editorial director of Contracting Business magazine, shares his thoughts on the Comfortech Show and issues facing contractors.
Podcast: Overview of Recent HVACR Week and Comfortech Show
I had the chance to catch up with Mike Weil, the editorial director of Contracting Business magazine. I wanted to get his views on the recent Comfortech and HVACR Week show that just ended since I was unable to attend. Mike gave an overview of attendance, the mood of contractors and what the show buzz was
Scott Chapin from DigiKnow explains benefits and usages in marketing efforts and gives practical advice and best practices for using QR codes.
LinkedIn: Are You Missing a Golden Opportunity to Network?
If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? Did you set goals when you first went on but as time has passed you kind of let it slip a little? You and 120 million of your possible friends are on this site. How many are you connected with?
Let’s review some basics and make sure we’re all on track.
Does Blogging Fit Into Your Overall Marketing Strategy?
Not all companies should be blogging. How do you determine if you’re one of them? Most manufacturers, unless they are making commodity items, should fit into the “do ” column. If you sell through a distribution channel, there should be another check, and if you ultimately want to reach your targeted end user, put a bunch of checks!!!
What Are You Doing to Make Your Next Email Campaign a Success?
Email is still a valuable and productive marketing tool if used correctly.There are several factors that need to be addressed.
Here’s a checklist of things that might be helpful:
How Do You Recruit Sources for Content on Your Blog?
Anyone who does a blog on a regular basis know it’s a huge commitment. I try to do three posts a week and some weeks work (clients) gets in the way. But the show must go on and constistency is something I think every blogger should aspire to. So what do you do? If you’ve read other posts about blogs on this site, you know that I’m a big proponent of doing an editorial calendar and having a list of people who could help out with content.
Are You Promoting Your Facebook Fan Page?
But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers. Here are the ones that stood out to me:
Are You Maximizing Your Content Marketing?
I was reminded recently by a post by Heidi Cohen that we may be overlooking some ways to get that little extra out of each post. Her post, Does Your Content Marketing Contain These 12 Must-Have Components? had some good points we all should be using. Here are highlights of the top 5 that got my attention:
What Are You Doing to Ensure a Successful QR Code Campaign?
QR codes in the world of marketing are relatively new and as such a novelty. The problem is if you don’t use them correctly, they can do more harm than good, and if you turn off your target audiences by a simple thing like not using a QR code correctly, what might it do to the rest of your relationship with them?