Email is still a valuable and productive marketing tool if used correctly. There are several factors that need to be addressed.
Here’s a checklist of things that might be helpful:
- Identify yourself – Let people know who it’s coming from.
- Attention-getting subject line – Keep it short and benefit oriented.
- Provide relevant copy – Answer the question, “What’s in it for me?”
- Keep your copy focused and short – Get to the point, use bold headlines, highlight important points and give them a call to action.
- Make sure it reflects your brand – look and feel, colors.
- Do a text version as well as an HTML version. Many privacy settings won’t allow images.
- Make sure it’s mobile friendly – Many, if not most emails are opened on smart phones. Make sure they are formatted accordingly so you make an impact.
- Opt-in list – This is the preferred list. If you can get them, make sure you personalize the message.
- Add appropriate links – While keeping the copy short and to the point, you can always give them a link if they want more information, whether it’s to your blog, website or other URL.
- Schedule your emails – Don’t inundate your audience. The only repsonse you’ll get is an opt-out.
- Timing – best days are Tuesday through Thurdsay, either mid-morning or early afternoon.
Those are my thoughts. Anyone care to add to the list?
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