What Are You Doing to Make Your Next Email Campaign a Success?

Email is still a valuable and productive marketing tool if used correctly. There are several factors that need to be addressed.

 Here’s a checklist of things that might be helpful:

  • Identify yourself – Let people know who it’s coming from.
  • Attention-getting subject line – Keep it short and benefit oriented.
  • Provide relevant copy – Answer the question, “What’s in it for me?”
  • Keep your copy focused and short – Get to the point, use bold headlines, highlight important points and give them a call to action.
  • Make sure it reflects your brand – look and feel, colors.
  • Do a text version as well as an HTML version. Many privacy settings won’t allow images.
  • Make sure it’s mobile friendly – Many, if not most emails are opened on smart phones. Make sure they are formatted accordingly so you make an impact.
  • Opt-in list – This is the preferred list. If you can get them, make sure you personalize the message.
  • Add appropriate links – While keeping the copy short and to the point, you can always give them a link if they want more information, whether it’s to your blog, website or other URL.
  • Schedule your emails – Don’t inundate your audience. The only repsonse you’ll get is an opt-out.
  • Timing – best days are Tuesday through Thurdsay, either mid-morning or early afternoon.

Those are my thoughts. Anyone care to add to the list?

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    • tradesmeninsights

      Mondays are usually hectic and the middle of the week usually gives you a better chance of having someone open it. Depending on your product or service the best way to determine what works for you is to try out different days and times. Thanks for the comment

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