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5 Reasons to Consider a Trade

June 3, 2015
| Uncategorized
| 0

This guest blog from Julian Groneberg of AEG Power Tools will be discussing some of the top benefits of entering the trade business. Working as a tradesman has more than its fair share of perks. From being your own boss, to having valued skill sets that will always be in demand, there are many reasons why people turn towards the blue collar trades for a rewarding career.read more >

Are You Using Influencers in Your New Product Launch to Professional Tradesmen?

April 15, 2014
| Marketing Tips, Public Relations, Social Marketing, Traditional Marketing
| 0

When your planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you're going after? Most times you don't think about those bloggers out there that have big followings in the markets that you're trying to reach. read more >

Why Webinars Are A Good Marketing Tool To Reach Tradesmen

November 25, 2009
| Marketing Tools, Social Marketing
| 0

Webinars are a good way to mix up the way you deliver your message to tradesmen. They allow you to set yourself apart as an expert, gives you visibility, credibility and immediate feedback on your topic. They take a lot of work, but if done right, will reap you benefits for a long time. You can also repurpose them as webcasts and put them on your web site so the contractors can view them at their leisure.read more >

Social Media: 4 Signs Your Tradesmen Want to Hear From You

Blogs, Forums, Twitter - are your brands or company being mentioned on any of these? If not, what are you going to do about it? Should you be joining the conversation? What are your competitors doing? Remember, those that start conversations often end up leading them.read more >

Make Your B-to-B E-mail Campaign to Tradesmen a Success

April 17, 2009
| Marketing Tips
| 0

Tradesmen are busy people like the rest of us, and when they get a marketing e-mail, you had better make clear (WIIFM) what's in it for me in the subject line. They want to know how your product or service will help them on a jobsite.read more >

Replace Your Web Site With a Blog and Interact More With Tradesman

April 16, 2009
| Marketing Tips
| 0

Want to scare upper senior management? Go to them with this idea: Make your blog the center piece of your online marketing.read more >

Industrial Marketers Need to Use Blogs and Emails to Reach Tradesmen

April 9, 2009
| Marketing Tips
| 0

Industrial marketers should use blogs and e-mails together to maximize their marketing efforts to professional tradesmen.read more >

Six Industrial Blogging Tips to Reach Professional Tradesmen

April 6, 2009
| Marketing Tips
| 0

The purpose of a blog is to have an ongoing conversation with your customer or potential customer. In the case of professional tradesman, whether they be electrician, plumbers or iron workers, they only have so much time and when they're looking for info it has to be relevant to them. By focusing in on a niche you set yourself up as an expert. Here are six quick tips on how you can make a niche blog work in your favor.read more >

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