Why Webinars Are A Good Marketing Tool To Reach Tradesmen

by | Nov 25, 2009

webinarWebinars are a good way to mix up the way you deliver your message to tradesmen. They allow you  to set yourself apart as an expert, gives you visibility, credibility and  immediate feedback on your topic. They take a lot of work, but if done right will reap you benefits for a long time. You can also repurpose them as webcasts and put them on your web site so the contractors can view them at their leisure. Here are some tips on how to make sure your Webinar is successful:

  • Pick a timely subject – You want to not only be topical but timely with what you pick as a topic. Remember, one of your objectives is to be a thought leader.
  • Make sure you address “what’s in it for them.” How will your new tool or process help them do their job better.
  • Promote it both pre- and post-event – Make the most out of it by using Facebook, LinkedIn, Twitter and any groups you belong to, to generate interest and sign ups. Promote it to your customer and potential lists, as well as through any trade organization or association. After the event, convert it to a Webcast and put it on your web site.
  • Keep it to no more than an hour. My rule of thumb is keep your presentation to ideally 30 minutes, but no more than 40, and leave the rest of the time for questions. Also, when appropriate, add some humor. Tell a joke or show a cartoon to help illustrate your point.
  • Don’t try to put 10 lbs. into a 5 lb. bag – If you have that much info, break it up into 2 Webinars. Remember, people can only retain so much info, so make your point and then deliver on it.
  • Keep audience engaged by taking little surveys throughout the presentation. This not only gives them a reason to stay engaged, it gives you a moment to get ready for the next point.
  • Practice, Practice, Practice – This might be the most important point of all. Remember, you’re trying to come off as the “expert”  and you don’t want to stumble through the presentation. Prepare and give it to some co-workers or friends and listen to their critiques. You need to be upbeat and engaging in order to keep the audience from clicking off.

Webinars are not hard to do, but they do take time. Don’t be intimidated. You can do a simple Power Point presentation. Remember, content is the important factor here, not some slick graphics or flash presentation.



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