Businesses are Moving From Adoption to Utilization of Social Media

I think it's safe to say that social media is here to stay. For those of us who have accepted that fact, we are moving on from adoption to trying to understand how businesses can take advantage of social in a work context today. A recent 2009 Business Social Media Benchmarking study (download a copy) was compiled from approx. 2900 responses and is an excellent overview of how businesses are trying to utilize this media. The report covers both how businesses are using social media to find relevant information and how they judge its success.read more >