This past week, Sonnhalter’s president Matt Sonnhalter was featured on a podcast by Mechanical Hub, Appetite for Construction. Hosted by Tim Ward and John Mesenbrink, they had the honor to interview Matt on everything B2T, Sonnhalter’s Annual Tool Drive, our recent partnership with PHCC CONNECT and their upcoming CONNECT 2024 conference in Birmingham, Alabama, outstanding barbeque and of course Matt’s love of bourbon and whiskey!
Be sure to take a listen to Tim, John and the “Don Draper of B2T.”
Business-to-Tradesmen marketing communications firm creates podcasts sharing contractor perspectives on the contractor-manufacturer relationship.
BEREA, Ohio – June 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, releases two new podcasts interviewing professional tradesmen on their interaction with manufacturers.
The first podcast, released May 7, features a conversation with Glen Ailport, owner of BSB Plumbing. Ailport has more than 30 years of plumbing experience and shared his thoughts on what would make relationships between contractors and manufacturers better, touching on the topics of supporting contractors, product training and how to connect with plumbing contractors.
The second podcast, released June 3, features a conversation with Angelo Ferrante Jr., owner of A&F Home Improvements. Ferrante has nearly 40 years of home improvement experience and shared his opinions on improving manufacturer’s relationships with contractors, including the field support he’d like to see, application training and how manufacturers can better connect with home improvement contractors.
“One of the best ways to know what your audience wants is to actually talk with them,” said Matt Sonnhalter, vision architect at Sonnhalter. “The point of these two new podcasts is to hear from contractors about their own interactions with manufacturers.”The podcasts are available at: http://sonnhalter.com/tradesman-insights/podcasts/
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. Sonnhalter is listed as a BtoB Magazine’s Top Agency for 2013 and has received the honor annually since 2009. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
Sonnhalter Releases Podcast About the State of the Construction Industry
BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a podcast interview with Georgia Foley of the Specialty Tools and Fasteners Distributors Association (STAFDA) about the state of the construction industry.
The podcast interview with Foley, who is the executive director of STAFDA, gives a brief overview of the construction industry in 2011 and the industry’s outlook after the first major industry show of the year, World of Concrete.
“The construction industry certainly continues to have its challenges as it moves into 2012,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “This podcast gives some valuable insight into where construction was last year and where the industry experts see it going in the year ahead.”
“Made in the USA has become increasingly important. Americans are paying attention to the country of origin and are making an effort to avoid products from other countries,” said Foley. “Manufacturing is improving and profits are up, but finding qualified employees is a problem for many.”
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About STAFDA
The Specialty Tools and Fasteners Distributors Association (STAFDA) was founded in 1976 and has approximately 2,500 member companies. STAFDA holds an annual convention each November for members to convene and take part in educational programs, seminars and a trade show that is well attended by leading manufacturers, distributors and representatives within the industry. For more information about STAFDA, visit www.stafda.org.
Sonnhalter Releases Podcast About the Importance of Online Training
BEREA, Ohio – March 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released the podcast, “The Importance of Online Training.”
The podcast is an interview with Lisa Bordeaux from BlueVolt, an online learning management system that enables companies to train, track, and reward learning; about how manufacturers and distributors use online training and the different learning methods that it offers.
“This podcast offers valuable insights about online training,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “Everyone is looking for return on investments and Lisa shares how training can offer valuable returns.”
“Training, in our customers’ experience, is one of the most significant things you can do for the bottom line,” said Bordeaux. “And when we look at the data and the impact on sales, we’re consistently hearing companies tell us that they’re seeing anywhere between a 17 and 31 percent incremental increase in sales.”
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
Portland, Oregon-based BlueVolt connects and advances participants in industries through its leading online Learning + Marketing Platform, its comprehensive, quality learning catalog, and its talented professional services team. Platform participants include manufacturers, associations, distributors, contractors, and skilled professionals in the electrical, plumbing, flooring, welding, and HVAC industries. The Platform enables online training and learning experiences including social/collaborative, blended, on-demand and live multi-camera webcast with enterprise-level functionality and performance. BlueVolt’s unique approach to training encourages learning with its proven reward program that is valuable to both content consumers and content sponsors. As of May 2010, BlueVolt delivered over 675,890 courses to over 86,000 registered users.
