Businesses can no longer manage their expanding content libraries with siloed repositories or simple tools like spreadsheets. So, if you’re exploring a DAM technology for your company, this report from Forrester is a must read. Forrester covers the 14 DAM providers that matter most and how they stack up against each other.
Vendors are evaluated against 28 criteria, which are grouped into three high-level categories:
Current Offering
Library services
Work-in-progress assets
Video and emerging content support
Marketing support
Usability and user interface
Enterprise platform integrations
Strategy
Product vision
Past performance
Market approach
Supporting product and services
Delivery model
Market Presence
Product revenue
Average deal size
If you are already using a DAM, I’m curious which one do you use and what has your experience been?
1) Planning and Strategy: This includes setting your goals and identifying your audience, developing your team and creating killer content.
2) Driving Registration: It’s important to plan ahead. Email is essential. While other marketing tools help widen your reach, 80% of webinar registration is generated by email promotions. Don’t forget to simplify the registration form. Only ask for the basics and don’t scare registrants off by asking for too many details.
3) Before Your Webinar: Design a presentation that resonates. Keep slides clean with no more than three bullet points per slide. Make sure your team is equipped with the appropriate audio and video technology.
4) During Your Webinar: Your presenter should be well-rehearsed, energetic and engaging. Also, invite your audience to get involved by using polls and surveys and take advantage of feedback during a Q&A.
5) After Your Webinar: Having the right “on-demand” strategy will ensure your webinar lives on. But, also make sure you follow up with the attendees and have an effective post-webinar strategy in place.
There are a lot of moving parts that go into putting together a great webinar. It takes planning, people and technology, all working together to create the perfect event. What are some of your webinar best practices?
Want more content on the topic of webinars? Visit these blog posts.
Have you seen the renderings for Amazon’s headquarters in Virginia?
I recently ran across an article on Building Design & Construction Magazine’s website from John Caulfield which outlined some of the key features of this new campus. Amazon’s proposed design for the second phase of its corporate headquarters in Arlington, Virginia, includes a $2.5 billion investment that will encompass five office buildings for 25,000 employees.
Here are some of the key highlights:
The Phase 2 site, called PenPlace, will be anchored by The Helix, a 370,000-square-foot, spiral-shaped building
2.8-million-square-foot campus with three, 22-story buildings that target LEED Platinum certification
PenPlace’s sustainable features include an onsite water reclamation system for reducing cooling, irrigation, and flushing demand by 50%
2.5-plus acres of public open space and connected walkways, a dog run, a 250-seat amphitheater, woodlands, and art installations
Over 950 onsite bike spaces, including 180 for visitors; there will be one-quarter mile of new protected bike lanes
All-electric central heating and cooling system that runs on 100% renewable energy from a solar farm in southern Virginia
What other cool building renderings have you seen recently?
While we wait for the return of trade shows and other in-person events, join Matt Sonnhalter for a Marketing Minute to learn about some of the ways your company can utilize the latest digital technology to effectively reach your customers, distributors and employees in 2021. He outlines three tactics to consider–social media, virtual training and webinars–and offers some tips for success when using virtual platforms.
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
Over the past decade, we’ve watched Instagram transform from the “app with all the cool filters” to an essential marketing tool for companies marketing to the professional tradesman. Its video capabilities, poll/Q&A functions and other interactive features have become extremely useful for companies to showcase new products, spread the word at trade shows and connect with customers in ways that were not previously possible.
Join Matt Sonnhalter for a Marketing Minute to learn more about the exciting potential of incorporating Instagram into your social media plan!
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
