9 Tips for Using Public Relations to Further Your Message and Marketing

Public relations should be a part of any size company’s marketing plan. Effective communication with your current and prospective customers, industry trade publications, electronic media and the general public is not only essential to your company’s success, but a cost effective way to get your brand and products exposure.

In our latest Tip Sheet, we’ve laid out 9 strategies for making sure you’re integrating PR into your marketing efforts and how to re-use the content you produce. You can sign up to download it here.

Interested in setting up a PR program? Give us a call or email. And check out our other Tip Sheets here.


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QR Codes Are Gaining in Familiarity: Are You Using Them?

I’m sure you’ve seen these strange looking symbols and some of you (over 60% according to a recent post in eMarketing.com) know what they are.

Demographic Profile of US Smartphone Users Who Have Used a QR Code, Feb 2011 (% of respondents)

These Quick Response codes are showing up more than in consumer applications to get people to use their smartphones to interact and get more info on the spot. They may take you to a video, coupon or an e-commerce site. The key is that once your initial communication stops them, whether it’s an ad or billboard, the QR code enables them to go to the next step on the spot using their phone.

Actions for Which US Smartphone Users Have Used QR Codes, Feb 2011 (% of respondents)

So if you’re not using them in your marketing efforts, maybe you should try them. I’m curious how many of you are currently using QR codes and where are you sending them?

If you like this article, you may want to read:

U.S. Leads in Global Use of Mobile Barcodes

5 Practical Ways Manufacturers Can Use 2D Bar Codes

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