QR Codes Are Gaining in Familiarity: Are You Using Them?

I’m sure you’ve seen these strange looking symbols and some of you (over 60% according to a recent post in eMarketing.com) know what they are.

Demographic Profile of US Smartphone Users Who Have Used a QR Code, Feb 2011 (% of respondents)

These Quick Response codes are showing up more than in consumer applications to get people to use their smartphones to interact and get more info on the spot. They may take you to a video, coupon or an e-commerce site. The key is that once your initial communication stops them, whether it’s an ad or billboard, the QR code enables them to go to the next step on the spot using their phone.

Actions for Which US Smartphone Users Have Used QR Codes, Feb 2011 (% of respondents)

So if you’re not using them in your marketing efforts, maybe you should try them. I’m curious how many of you are currently using QR codes and where are you sending them?

If you like this article, you may want to read:

U.S. Leads in Global Use of Mobile Barcodes

5 Practical Ways Manufacturers Can Use 2D Bar Codes

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