Understanding and Adjusting to Email Habits

By Rachel Kerstetter, PR Architect, Sonnhalter

How many email accounts do you have?

I have three. I’m not unlike others in my generation (the Millennial Generation) who maintain multiple email accounts. Each email address has a specific purpose and is used strategically.

  • Work. My work email address is just that, work. It’s the @sonnhalter.com email that colleagues, clients, media and partners reach me on. I check this email religiously on my phone and have it open during the work day on my computer. I only give this email address out for professional purposes.
  • Personal. This email address is the one I give to friends, family and anyone I do personal business with. I protect this email and am careful to whom I give the address. I check it most often on my phone and occasionally log into it from my personal laptop.
  • Other. This “other” email address is the one that we’ll dig into today. Most millennials have one of these and many in other generations have also adopted an “Other” email policy. Sometimes we call it our “junk email” or “promotions.” I give this email address out like candy on Halloween. If you ask me for an email address, this is the one I give you. This is the inbox that I check, but don’t regularly search. I almost never send emails from this address and only check it from my phone. This is the inbox where I subscribe to e-newsletters and promotional offers.

I was reading an article from Media Post titled “Millennials Love Email, But on Their Dual Inbox Terms,”  (more…)

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7 Things You Should Know When you Start Email Marketing

Today we have a guest post from Vincent Hill on email marketing.

Marketing is business activities that are highly associated with the buying and selling of a product or service. This includes activities that help acquire customers and maintain a good relationship with them. To achieve the goal, use several marketing tools. The marketing tools should be effective  to easily communicate with potential customers and existing supporters.

With the fast pacing technological innovations, digital marketing was introduced to further enhance the advertising, selling and delivering the products and services to people. One of the best and easiest approaches to digital marketing is the use of emails. Email marketing greatly helps in expanding and building the network. This approach allows one to share stories and start blogging to be able to enhance promotions and increase product awareness. Using this kind of approach may be challenging at first. But with proper guidance and correct knowledge on the things involve in email marketing, this marketing tool is a whole lot easier and exciting.

1. Choose type of campaigns you want to send

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Another Reason to Use Emails to Reach Contractors: Acquisition and Retention

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

B to B trends tend to follow retail ones and here’s one more. I’ve been a big proponent of using emails as the best way to reach the professional contractors and tradesman and here are further reasons to consider this tactic.

A recent study by email on acid reported that email marketing is going to remain a top priority for companies in 2016. Though we could have predicted this was the case, nearly three out of four companies (71.8 percent) say they are planning to spend more time on email production and more than four out of five (86.7 percent) report that they will increase email marketing budgets this year.

A great email doesn’t mean anything if you don’t have a good list to send it to. That’s why building your own list is so important. You want to have an opted-in list so you can be assured your message gets by the firewalls and junk mail boxes.

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