Why You Should Use Email Marketing and Why it’s Still Important

by | Jul 24, 2023

By Kylie Stanley, PR Technician

When your company is focusing on a variety of marketing materials to advocate your brand and products, you might not think it’s necessary to add email marketing to the mix. But email marketing can be a part of your overall success and tie into your other promotional materials like social media, blogs and the latest news.

In this blog post, we will highlight the benefits of using email marketing and how it can improve your business.

Personalizing Content

Email marketing allows you to target content specifically toward your audience. For example, you could focus email marketing on specific products if the user expressed interest, for first time customers or based on location. By using a variety of different email subjects or different images, you can increase your engagement and/or sales.

Collecting Important Data

Not only can you collect leads to know your customers’ contact information, but you can utilize email marketing to send out surveys or receive feedback. By obtaining customer feedback, you can learn what products to promote, what your audience is interested in or how you can share tips, tricks and education.

Like previously mentioned, email marketing can help gather leads and keep track of who is engaging in your emails by opening or clicking on a link.

This information can help improve your customer experience and better understand who your audience is.

Generating Website Traffic

Email marketing allows you to drive your audience to your website to engage with your brand or products, as well as improve your SEO. Email marketing is a great way to provide your users with content, like blogs, videos and important updates, that link back to your site.


Email marketing is flexible and allows companies to complete their marketing goals depending on their needs. Using email marketing as part of your overall mix gives you the ability to grow and see your marketing impact.

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