Feeding the Content Beast: Types of Blog Content

By Rachel Kerstetter, Public Relations Architect, Sonnhalter

If your content marketing program includes a blog, you’ve felt the pressure to produce a lot of content. Blogs are hungry little monsters that need a steady stream of new information to be effective.

But never fear! It is possible to feed the content beast and not lose a finger in the process.


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Top Posts of 2015

By Rachel Kerstetter, PR Architect

545_3132154We’ve closed the books on 2015 and 2016 is already off to a great start. If you haven’t already, now is a great time to evaluate what worked well and what didn’t work for you in 2015 to calibrate your 2016 efforts.

The most popular Tradesmen Insights posts of 2015 give us an idea of what content proved valuable enough to you to keep coming back and to share. Our top posts from last year represent many trends and challenges that aren’t going away.

Here were our top 10 posts published in 2015:

  1. Are you a strategic or tactical thinker?
  2. For Your Lead Nurturing Programs – Where do you Find Good Content?
  3. Why Forecasting and Budgeting are Vital to Success
  4. What is a creative brief?
  5. Did Your Website Survive Mobilegeddon?
  6. B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
  7. What Will our B-to-B Marketing Responsibilities Look Like in 2 Years?
  8. What’s the Future of Small Independent Industrial Distributors?
  9. New Content Marketing Research for Manufacturing
  10. Listen…Please

Planning, strategy, content marketing, listening and adapting with the ever-changing algorithms that rule the web remain important issues into this year.

Since we started Tradesmen Insights many years ago, it’s undergone some changes, but the goal is still the same: to provide valuable B2T marketing communications information, advice and guidance.

What do you expect to be the top issues you’ll face in this year?

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Free Webinar for Manufacturers: Should a Blog Be a Part of Your Marketing Plan?

Do you read industry blogs and wonder if your company should get involved in blogging?  Blogging can be a valuable marketing tool that gives your organization a way to prove its expertise.

In order to tap into the values that blogs offer, manufacturers need to ask themselves certain questions and make several decisions before their blog goes live. This webinar will help participants find out if a blog should be a part of their marketing plans and what all is involved in starting one.

Join us on September 25th at 2:00 p.m. EDT for the free one-hour webinar.

This webinar is available for viewing on our YouTube channel – click here.

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Blogging Has Come Too Far To Be Ignored By B-to-B Marketers

Blogs are now in mainstream media(over 100 million worldwide ) and it presents a unique opportunity for marketers to both influence and monitor conversations that are relevant to your business.

Conversations about you, your brands and your competitors as well are happening as you read this… These conversations are taking place whether you’re participating or not. Wouldn’t you like to be on the inside looking out?

I read a post recently on E marketing Daily that outlined some interesting stats about the number of people either touching or being touched by blogs. Here are some highlights:

Currently, 27.9 million US internet users have a blog they update at least once a month and they represent 14% of the internet population. It’s estimated by 2013 that 37.6 million users will update their blogs at least once a month.

Even more impressive are the number of blog readers. eMarketer estimates that in 2009, 96.6 million US internet users will read a blog. By 2013, 128.2 million people (58% of all US users) will be doing the same.

The numbers tell the story – don’t ignore blogs. They’re not going away and smart B-to-B marketers will get ahead of the curve sooner than later.


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