A recent survey of business people by Forbes in October of 2010 cited that a majority (60%) would watch a video before reading text on the same web page. 75% of executives said they watched work-related videos on business sites at least once a week with more than half...
Make Videos Part of Your Direct Marketing Plans to Professional Tradesmen
Everyone knows that a picture is worth a 1,000 words. Can you imagine what a video is worth? Online video is growing at very fast pace (more than 24 hours worth of video is being uploaded every minute to YouTube). There were over 30 BILLION views over the past year....
Online Video Marketing: A Great Way to Educate Professional Tradesmen
Sometimes you're better off using video to get your point across. It lets you demo your product and even have customer testimonials telling their peer groups how good your product is. Video works! This may not be a surprise to some of you, but are you taking advantage...
B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
Manufacturers are missing the boat if they are not incorporating videos into their Web sites. According to Forrester Research, videos properly submitted are 53 times more likely to generate first page Google rankings. You heard me right, 53 times more likely. Other...
Why Online Videos Help Attract Professional Tradesman
Manufacturers should not lose site that videos are a powerful informational tool when it comes to building credibility with contractors. Consider if you will that next to Google Search, the next highest search is YouTube. That alone should tell you something. From...
The Power of Using YouTube
By Kylie Stanley, PR Technician In today’s digital age, where attention spans are shorter than ever and competition is fierce, companies must continually seek innovative ways to connect with their audience. YouTube is an online video platform and a powerhouse for...
Six Social Media Trends B2B Marketers Need to Know for 2024
Social media trends are always changing, especially year after year for B2B marketers. In a recent post from WTWH Media, they break down six social media trends that you need to know about for 2024. In this blog, we will be taking a look at each trend and why you...
48,034 Attendees, 1,875 Exhibitors and My First AHR Expo
By Kylie Stanley, PR Technician When I attended PHCC Connect back in October, I thought it was a crowded show, but how I was proven wrong at AHR Expo. AHR Expo brings together manufacturers and suppliers of all sizes and specialties to share ideas and showcase the...
20+ Industrial Maintenance Training Resources
With the ongoing concern about our nation’s skills gap, the option for choosing an education to pursue a vocational career is certainly an attractive one. With plentiful skilled labor jobs to fill, trade jobs pay very well (sometimes better than four-year college...
Why Have Social Media Policies?
By Kaylee Lauriel, PR Intern The prominence of social media and the presence of a cellphone in everyone’s pockets means many things, two of which being that nothing is private, and your company needs a strong social media policy. There are eight components to a firm...