Make Videos Part of Your Direct Marketing Plans to Professional Tradesmen

by | Oct 14, 2010

Everyone knows that a picture is worth a 1,000 words. Can you imagine what a video is worth? Online video is growing at very fast pace (more than 24 hours worth of video is being uploaded every minute to YouTube). There were over 30 BILLION views over the past year. YouTube is only second to Google when it comes to search.

In other words, you need to seriously consider video as part of your overall marketing strategy especially.Viral videos are affordable to make and are one of the most effective tools you can use. Contractors and tradesmen want to see how things work. What makes your widget better than your competitors. Better yet, wouldn’t it be nice to have a customer say or show how great your product is. They are also great tools for training both sales and distributors. Here’s an example of a product demo from Arbortech that has helped them gain interest and decrease the selling cycle.

Plus, YouTube has metrics attached to it where you can see how many views, country of origin, where links are coming from and audience profile info.

Your website is also a great place to promote them as well or use Quick Response codes to push people from ads or packaging to more info. The key is, if you’re a manufacturer, don’t overlook videos as a viable marketing tool.


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