Video: An Underused Media For Manufacturing Companies
B-to-B marketers are finally coming to realize that video is an important marketing tool. What some don’t realize is that putting it on your website may not be the best place to house it. Video should be housed on places like YouTube and Slideshare. From a branding perspective, start your own channel on YouTube. I don’t know a manufacturer that couldn’t take advantage of this marketing tool.
B-to-B Marketers: What Are You Doing to Retain Customers?
Depending on what industry you’re in the rule of thumb is that it takes anywhere from 5-9 times more effort to get a new customer than keep an existing one. So why don’t we spend more time nurturing the ones we have?
How Are You Reaching Your Targeted B-to-B Audiences?
I recently attended the Content Marketing World in Columbus where I got a glimpse of the 2012 Channel Preference Study by Exact Target. The study gives insights to different channels – Ddirect mail, email, Facebook, LinkedIn, Google+, Mobile Twitter and SMS.
Viega and Sonnhalter Receive Award of Excellence for Product Launch
BEREA, Ohio – October 2012 – The Viega ProPress® for stainless product launch received a B2 Award of Excellence from the Business Marketing Association in the Multi-Channel Lead Generation category. The B2 Awards are an international business-to-business marketing and...
Manufacturers: Did You Realize CAD Downloads are a Good Lead Generator?
We’re so focused sometimes on our traditional ways of promoting our products that we sometimes overlook the obvious. Today we have a guest post from Jeff Drust, VP Marketing at CDS (Catalog Data Solutions). CDS is a leading provider of software for product search, configuration and online CAD solutions.
Importance of In-Person Training for Manufacturers
I don’t think any manufacturer out there would argue the importance of training. What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers.
Are You Using LinkedIn to Drive Blog Traffic?
From a B-to-B perspective, I believe LinkedIn is probably one of the best and most underused tools in social media. Think about it. You normally link with people who have similar business interests. Why not let them know your thoughts on subjects using your blog content as one of those sources?
How Are You Keeping Your Social Media on Track?
As you get more invloved in social media you need ways to manage all your activities.Social media can and is time consuming and you really need a plan to help you manage your time and resources.
Dan Judge, President of NetPlus Alliance, shares his insights as to the benefits to both the distributor and manufacturer, and how to get the most out of this kind of partnership.
Want to Make Sure Your Blog Isn’t Read?
In the manufacturing arena where competition is fierce, some companies have turned to blogs as a way to increase brand awareness, become a thought leader in their space, increase their web traffic and generate leads. If you’re a regular reader of this blog, you know I keep preaching the importance of a blog in your overall marketing plan, but I also stress the commitment needed to do it right and accomplish all your objectives.