Free Webinar for Manufacturers: Should a Blog Be a Part of Your Marketing Plan?
This webinar will help participants find out if a blog should be a part of their marketing plans and what all is involved in starting one.
Are You Using B-to-B Social Forums?
Social forums are an ideal ways for B-to-B companies to demonstrate their expertise and knowledge. Forums are intended for people to exchange ideas and gather info.There are several to choose from…Quora, HighTable and LinkedIn to name a few.
Do You Have a Plan for Your Social Media?
Most businesses social media plans fail because there isn’t a plan. Starting a Facebook account or blog with no plan on how they will react not only with each other but with the rest of your marketing plan is a disaster waiting to happen.
Relax…It’s Labor Day
Happy Labor Day! We need to take time to say thanks to all the tradesmen that we come into contact with on a regular basis. What would we do without the electricians, plumbers, HVAC professionals? How would our factories run smoothly without all the MRO professionals...
Rich Vurva, founding editor of Progressive Distributor, VP/Editorial Director and co-founder of the Industrial group of DBM and Editor/Publisher of Industrial Supply magazine, discusses distributor consolidation.
Want a Construction Job? Get these Skills
In the construction industry, jobs are hard to come by. But a June report released by the Associated General Contractors of America (AGC) indicates that–at least in some states–it’s getting easier. In the report, the AGC finds that 20 states added new construction jobs.
No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
GlobalSpec recently released their annual marketing trends report for the industrial sector. The online survey identified trends, challenges and anticipated expenditures in the Industrial market. Their surveys usually give a relatively good pulse of what’s happening in the space. Here are some highlights.
Customer Service: Is Your Company Obsessed With It?
Customer service. We all say we have it but what is it? Where does it start? Unless you are offering something you can’t get anywhere else, then you’re going to have competition from someone. So what makes your customers or potentials want to do business with you instead of them?
Tips on Making Your Emails More Effective
I believe we all struggle with writing the kinds of emails that will make prospects take some sort of action. We’re careful not to sell too much or give away too much info, but where is the balanace, that sweet spot that makes the difference?
What Are You Doing to Ensure Social Media will be Successful?
Social media is no different than any other marketing tool. In order for it to be successful, you need to have a specific plan with action items that can not only be attained but measured. Once you have a plan, get the C suite to buy into your goals and objectives and keep them in the loop as things move forward.