No Surprises in GlobalSpec’s Industrial Marketing Trends Survey

GlobalSpec recently released its annual marketing trends report for the industrial sector. The online survey identified trends, challenges and anticipated expenditures in the Industrial market.

Their surveys usually give a relatively good pulse of what’s happening in the space. As I said in my headline, it should come as no surprise that the Industrial market is holding its own especially when you compare it to the last few years.

Here are some highlights:

83% of companies anticipate increased sales over 2011

35% of companies are spending more on marketing in 2012

67% said customer acquisition/lead generation is their primary focus

68% said they would increase spending on webinars

It seems like lead generation is still at the top of priorities. It’s good to see that companies are starting to integrate digital and traditional marketing programs together with online taking more of a role. It was also nice to see more and more manufacturers are starting to use social media with LinkedIn being the most used followed by Facebook.

The report is only 18 pages and is an easy read. Hope you get something out of it.

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