Are Full Line Print Catalogs Dead?
Interesting question, isn’t it? Back when I started in the ad business (back in the stone ages), the full line catalog was not only your bible, but one of your largest marketing expenses. It would take months to develop, and as soon as it was printed, some items were either added or deleted from the line, thus making the catalog obsolete. Sound familiar?
Today we’re talking with Glen Ailport, owner of BSB Plumbing. Glen has over 30 years of plumbing experience. He shares with us his thoughts on what would make a better relationship between contractors and manufacturers.
A Framework for Writing a Good Post
I’ve been blogging for over three years and learned from the best, Michael Gass. Michael is a consultant who helps agencies like ours get into social media. And he’s very good at what he does. Here’s a guest post from him on best practices when you’re writing a post. Enjoy!
Working With An Agency: Scheduling and Deadlines
By Robin Heike, Production Foreman, Sonnhalter No two projects that we work on at Sonnhalter are the same. Scheduling multiple projects for one client can be a juggling act. Scheduling multiple projects for all of our clients can be a whole circus! Clients and...
Sonnhalter Launches Responsive Website
Business-to-Tradesmen marketing communications firm releases website for all screen sizes. BEREA, Ohio – April 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released its new responsive...
Have Your Videos Gone Viral?
I guess I take a different approach. I’d rather have hundreds of the right people see my videos and act on them as opposed to millions who may see them and do nothing. The purpose, in my mind, is to get people to notice and then engage with us because of what we said (content). In other words, bigger is not always better.
Trade Shows: Are You Telling a Compelling Story?
I don’t know about you, but we go to lots of trade shows during the course of a year, and I sometimes scratch my head as I walk by some of the booths and say, “What were they thinking?”
Happy Plumber’s Day
By Rachel Kerstetter, PR Engineer, Sonnhalter April 25th is set aside each year to honor plumbers. At Sonnhalter, we have a great appreciation for plumbers and the work that they do. We salute the ones who keep everything flowing, and not overflowing. We’re thankful...
Build Safety Knowledge on Construction Safety Day
Following is a guest post about Construction Safety Day from James White from Maxwell Systems. We all know that safety comes first, but sometimes that isn’t enough. In construction, safety should come first, second and third. That is what the 7th annual Construction...
40% of Salespeople Aren’t Making Their Numbers. Can Marketing Help?
I recently read an article in eMarketer.com that dealt with sales stats in 2013, and that almost 40% of the sales forces weren’t making their numbers and it floored me. I sure wouldn’t want to be running a company based on sales of XXX and then the sales force under-delivers by that large of a difference-Yikes!