I guess in a perfect world, all videos would go viral and thousands of people would be flocking to your website. Don’t get me wrong, that would be nice, but that’s not my strategy.
I guess I take a different approach. I’d rather have hundreds of the right people see my videos and act on them as opposed to millions who may see them and do nothing. The purpose, in my mind, is to get people to notice and then engage with us because of what we said (content). In other words, bigger is not always better.
In my opinion, you’re better off making a series of very short videos (keep each to one thought or idea). Ideally under 2 minutes is what I tell folks to shoot at.
Here are some thoughts on content.
- Focus on a problem your customer might have from their perspective (what happened if the problem isn’t resolved?)
- Provide tips to solve it.
- Utilize the video medium to show examples or illustrate a solution. Here’s your chance to be creative.
- Make sure they know your company has the solution to solve their problem.
So don’t worry about becoming famous with a video that goes viral. Set your sights on videos that reach your target audience and addresses a solution to one of their problems.
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