Photo Worthy: 6 Steps to Build Your Photo Content
By Rachel Kerstetter, PR Engineer Pictures are incredibly powerful marketing, PR and social media tools. Every single project that I work on for Sonnhalter’s clients involves some form of visual element… which is also one of my biggest challenges as a public relations...
3 Tips to Get More Out of Your Marketing Efforts
Since Marketing is being held more accountable it’s important to make sure the tactics you’re using are getting you the best bang for your buck.
Content Strategy: Do You Have One?
Your company has a strategy. Your sales force has a strategy. Your marketing department has a strategy. Why doesn’t your content have one?
Webinars are an Option for Continued Learning
If you’re interested in learning about a particular topic related to your profession, many publications, groups and associations offer webinars, or webcasts, for free or for a minimal charge, or they are included in association membership fees. Some may also be eligible for CEU credits.
Continuing Education and Training: Why it is Vital for You and Your Business’ Success
Businesses are constantly working to stay ahead of the latest trends, techniques, law changes, regulations and developments. In a world where technology is continuously evolving, there are more and more options for business professionals to stay up-to-date in this ever-changing environment.
B-to-B Marketers: Are you Using Referral Marketing as Part of Your Overall Strategy?
I don’t know about you, but referrals are a great source of leads and customers for us. It takes you down the sale funnel much more quickly if someone says something nice about you and recommends they talk with you.
Big Data, Mobile and Social Media Dominate the Conversations at the 2014 BMA Global Conference
By Matt Sonnhalter, Vision Architect I recently attended the Business Marketing Association (BMA) global conference which was held in Chicago May 28-30, 2014. The largest B2B marketing conference in the world, BMA14 was attended by a record 950 B2B marketers from 450...
Are You Putting the WHY Before the HOW in Your Marketing Programs?
Traditional marketers are still, for the most part, selling the features and benefits of their products and why they are better than the competition. Look at any trade magazine for example and look at the headlines. I’ll bet 80% of them are promoting just that fact.
Manufacturers: Here’s a list of things contractors would like from you
I recently did a series of interviews and podcasts of contractors. The main focus was on what manufacturers could do to better support them in the field. These contractors were electricians, plumbers, HVAC and general contractors.
Is Your B-to-B Content Effective?
I think we all struggle with understanding ways to match content with the sales process to help the prospect through the sales funnel.