Since marketing is being held more accountable, it’s important to make sure the tactics you’re using are getting you the best bang for your buck.
Here are some tips:
Define your value proposition – Why are you here? What makes you different? If people don’t know why you exist, how will they know if you can help them?
Before doing something new, determine what’s working – You don’t have to keep reinventing things. Look at what’s working and do more of that instead of trying something new.
Understanding the sales process – and supporting the sales team with useful content that will help them keep a potential prospect engaged.
What are you doing to make sure you’re getting the biggest bang for the buck?
If you like this and want to read more, you might like:
What’s Your Marketing Strategy for 2014? See What Others are Saying.
How Sales and Marketing Can Get the Best out of Their Content Marketing