What is Social Listening?
For brands, it’s not enough to simply have a presence on social media—they need to be paying attention. That’s where social listening comes in. It's more than just tracking mentions or counting likes; it's about understanding conversations and trends in real time to...
How Far Does Your Brand Experience Go?
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. We say...
Think About the Shots You Take on Your Phone
By Kylie Stanley, PR Technician In today’s digital landscape, capturing content is more important than ever. Businesses are trying to tell their stories, engage with customers and showcase products or services in a way that resonates. And the easiest, most immediate...
Sonnhalter Updates Comprehensive List of Nation’s Vocational Education Programs
Updated database offers details on over 1,000 schools and nearly 3,500 technical programs, helping companies recruit the next generation of skilled trades professionals. Sonnhalter, a communications firm marketing to the professional tradesman in the construction,...
How the Use of Testimonials Can Be Vital for Your Company
In today’s day and age, the reputation of your brand is crucial. If someone were to misinterpret your product, or the meaning behind a campaign, a bruised reputation could scorch your brand for years on end. People may forgive, but they do not forget. Therefore, the...
Top Five Takeaways from WWETT 2025
Matt Sonnhalter gives his top five takeaways from WWETT 2025! Matt reveals photo opportunities, pipe relining, comics and more. Watch the full video below. https://youtu.be/4cSBh-qtZG0
“I’m sorry Dave. I’m afraid I can’t do that.”
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. Amazing...
Top Five Takeaways from ARA 2025
Matt Sonnhalter reveals his top five takeaways from ARA 2025! From the outdoor exhibit area to a cocktail mixer giveaway, Matt shares all the details from the show in the video below. https://youtu.be/kwJ3tz4BM74
State of the Trades
This blog is based on a recent report from BlueRecruit, highlighting key developments in the trades. As we wrap up Q1 of 2025, there are three important takeaways to note: More people are joining the trades than at any point in over a generation. The demand for...
Top Five Takeaways from AHR 2025
Matt Sonnhalter reveals his top five takeaways from AHR 2025! Matt explores the crowded tradeshow floor, personalized caricature drawings, cologne and more! Watch the full video below. https://youtu.be/Q-2d40oejEA