Why Customer Testimonials Matter for Industrial and Construction Marketing
Guest Blog, Nick Djurovic Industrial and construction companies face long sales cycles, big budgets, and cautious buyers. In this environment, trust can make or break a deal. That’s why customer testimonials matter for industrial and construction marketing. A good...
What AI Means for the Future of Marketing and PR
Artificial intelligence (AI) is changing the marketing and public relations fields as we know it. Through functions such as learning, reasoning, problem-solving and understanding language, AI’s purpose is to mimic human intelligence. However, it is important to...
Sonnhalter Partners with Greater Cleveland Habitat for Humanity for 16th Annual Sonnhalter Tool Drive
Donate demo models, extra inventory, tools and building materials during the month of August in support of Greater Cleveland’s Habitat for Humanity. CLEVELAND – June 2025 – Sonnhalter, a communications firm marketing to the professional tradesman in construction,...
State of the Trades Q2
BlueRecruit recently completed a Q2 2025 report highlighting key developments in the trades. This blog will dive into their findings, starting with two key takeaways: What WE as a community are doing for the trades is working! Immigration policy changes...
Your Brand has a Voice. Use It.
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. You read...
Content Ideas for Social Media
Ever run out of ideas for your company’s social media? Managing your company's social media can sometimes lead to running out of ideas. You’re constantly looking for fresh content that resonates with your audience. To help you keep things interesting, we've rounded up...
Let’s Welcome Sonnhalter’s 2025 PR Intern, Taylor Morgan
Hello everyone! My name is Taylor Morgan, and I am the incoming 2025 Sonnhalter PR intern. Currently, I am a senior at Miami University in Oxford, Ohio where I am finishing up my Bachelor of Arts in both Strategic Communication and Professional Writing. Over the past...
National Safety Month
In the trades, safety is more than a checklist—it’s a mindset. As we recognize National Safety Month this June, it’s a chance to spotlight the importance of creating safe work environments for the professionals who keep our world running like plumbers, electricians,...
What is Social Listening?
For brands, it’s not enough to simply have a presence on social media—they need to be paying attention. That’s where social listening comes in. It's more than just tracking mentions or counting likes; it's about understanding conversations and trends in real time to...
How Far Does Your Brand Experience Go?
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. We say...