Sonnhalter Welcomes Kaylee Lauriel as New Intern

by Kaylee Lauriel, PR Intern Sonnhalter announced the recent appointment of Kaylee Lauriel to public relations intern. In this role she will have the opportunity to gain hands-on experience including writing press releases and blog posts, conducting research and...
How Well Do You Know Your Target Audience?

How Well Do You Know Your Target Audience?

YOU ARE MOST LIKELY NOT YOUR TARGET AUDIENCE. Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into...

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Happy World Plumbing Day!

Happy World Plumbing Day!

By: Kylie Stanley, PR Technician March 11th is set aside each year to spread awareness of the importance of plumbing and plumbers. At Sonnhalter, we have a great appreciation for plumbers and the work that they do. Today, Sonnhalter’s PR Technician, Kylie Stanley will...

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70,000 of My Closest Friends – Trade Show #2 IBS

70,000 of My Closest Friends – Trade Show #2 IBS

By Matt Sonnhalter, Vision Architect The NAHB’s International Builders Show (IBS) which has coincided with KBIS since 2014…and this year, the National Hardware Show (https://www.nationalhardwareshow.com/ ) joined the party. This was a great move for them as the last...

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Why You Should Be on TikTok

Why You Should Be on TikTok

By Kylie Stanley, PR Technician Over time, we have seen many social media platforms rise and gain in popularity. TikTok has risen to be the third-largest social media platform out of the big five worldwide (Facebook, Instagram, TikTok, Snapchat and Twitter). TikTok is...

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Be the Best

Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at automotive repair shops everywhere.  Grew...

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Seven Trade Shows in 52 Days – Trade Show #1 WOC

Seven Trade Shows in 52 Days – Trade Show #1 WOC

By Matt Sonnhalter, Vision Architect The first quarter is always a busy time for trade shows and events for the trades and 2023 is no exception. Although I feel this might be the busiest one of my career, with me hitting seven shows over the course of 52 days. First...

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Five Tips/Tricks for Shooting Videos

Five Tips/Tricks for Shooting Videos

By: Kylie Stanley, PR Technician Videos are one piece of marketing content that is not going anywhere anytime soon. With TikTok and other social media platforms promoting the use of videos, it’s important to understand how to produce the best video. The advances in...

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Changes for B2B Planned Budgets for 2023

Changes for B2B Planned Budgets for 2023

By: Kylie Stanley, PR Technician  As we enter 2023, marketers are wrapping up their budgets for 2023. In 2022, many marketing budgets had been cut or remained flat. In a recent study from Integrate and Demand Metric, they took a look at the broader marketing...

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Sonnhalter Adds Wright as New Client

Sonnhalter Adds Wright as New Client

CLEVELAND – January 2023 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Wright as one of its newest clients. Founded in 1927, Wright manufactures a complete line of more than 4,000...

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