Seven Trade Shows in 52 Days – Trade Show #1 WOC

By Matt Sonnhalter, Vision Architect The first quarter is always a busy time for trade shows and events for the trades and 2023 is no exception. Although I feel this might be the busiest one of my career, with me hitting seven shows over the course of 52 days. First...

National Manufacturing Day Encourages the Next Generation

by Kylie Stanley, PR Technician Manufacturing Day takes place on the first Friday of every October and this year it’s October 7th. National Manufacturing Day helps show the reality of modern manufacturing careers by encouraging thousands of companies and educational...

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Map Your Competitive Differentiation: What Can You Own?

by ISURUS, guest blogger Differentiating your product or brand boils down to two simple questions. 1) What are your customer’s needs and buying criteria? And, 2) which of these can your product/brand own? Most marketers and strategists do a good job on Step 1: They...

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The Power of Video In The B2B Buyer’s Journey

by Kylie Stanley, Public Relations Technician According to recent research from Brightcove and Ascend2, 88% of B2B buyers have watched videos to learn about a company’s products or services in the last three months. Over the last couple of years, video content has...

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Common Industrial Marketing Challenges

by Emma Jones, guest blogger From populating email lists to leveraging automation, discover the most common industrial marketing challenges and how to overcome them. As the pandemic slowly recedes and the marketing world takes a breath of relief, the manufacturing...

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Five Key Social Media Trends for 2022 – Part Five

By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The final macro trend for 2022 is the customer care trend. The Customer Care Trend Social marketers rescue their brands from the customer...

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Five Key Social Media Trends for 2022 – Part Four

By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The fourth macro trend for 2022 is the social commerce trend. The Social Commerce Trend Social becomes the heart of the post-pandemic...

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