Why You Should Utilize User-Generated Content
By Kylie Stanley, PR Technician What is User-Generated Content? User-generated content (UGC) is content that was created through images, videos and podcasts. Types of user-generated content could be product reviews, testimonials and educational material....
Sonnhalter Partners with Habitat for Humanity for 14th Annual Sonnhalter Tool Drive
Donate extra inventory, demo models, tools and building materials that are no longer needed, during the month of August to support Habitat for Humanity. CLEVELAND – June 2023 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Amazon Business #1 US Channel Where B2B Product Buyers Search for Items
By Matt Sonnhalter, Vision Architect It's probably not surprising that 4 of the Top 5 channels are online/digital according to a recent report from Wunderman Thompson Intelligence, but I bet you the #2 channel is: In-store/at a vendor’s warehouse. However, while US...
How to Write a Blog Post for Your Manufacturing Business
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful,...
Marketing Minute: Five Reasons Why You Should Utilize Video Content
Videos have become increasingly popular over the last couple of years, but has your company used videos to their full potential? Join us as Matt Sonnhalter explains why your company should be using video content in your marketing mix. https://youtu.be/QoaY7KAPgVA
Sonnhalter Welcomes Kaylee Lauriel as New Intern
by Kaylee Lauriel, PR Intern Sonnhalter announced the recent appointment of Kaylee Lauriel to public relations intern. In this role she will have the opportunity to gain hands-on experience including writing press releases and blog posts, conducting research and...
What ‘Omnichannel’ Actually Means for Distributors
In a recent article from Industrial Distribution, the term “omnichannel” and what it means for distributors was discussed. Omnichannel means the connection of all systems, platforms, departments and sales channels. With omnichannel capabilities, distributors can...
Marketing Minute: Should Your Company Be Active On LinkedIn
Over the past decade, we've watched LinkedIn go from a job recruiting site to now being a true networking ecosystem. Join Matt Sonnhalter for a Marketing Minute to learn more about the exciting potential of using LinkedIn for your company....
How to Measure the ROI of Your Manufacturing Marketing Efforts
By Michael James, Guest Blogger If you're a manufacturer that markets products and services to the construction, industrial, or manufacturing markets, you must know how much your marketing efforts are paying off. That being said, measuring the return on investment...
Why Collecting First-Party Data is More Critical Now More Than Ever…
By: Kylie Stanley, Public Relations Technician Let’s face it, third-party cookies and Ad IDs have been a crutch for advertisers over the past decade. Well now as data restrictions tighten and tech companies (i.e., Google and Apple) make it harder for advertisers to...