7 Tips on Asking Questions on Your B-to-B Marketing Blog
I keep reminding folks that other than disseminating good information, the #1 goal in my mind is to identify and engage in a conversation with either a customer or potential. Questions are a great way to give your readers a sense of belonging to a community.
B-to-B Marketers: 8 Ways to Highlight Your Readers
If you create a space or regular column highlighting some of your readers, you accomplish both the benefit of acknowledging that your readers have something to contribute, but it also shows other readers that you value their opinion as well even though you only recognize a few.
100 Facebook Tools to Help B-to-B Marketers Generate New Business
Facebook now has over 200 million active users. More than 100 million users log on to Facebook at least once a day. This is a great resource list that will make Facebook part of your company’s social media marketing mix for new business.
5 Quick Tips to Promote Your Post
Just because you write the most provocative post, it doesn’t mean the world at large will know it’s out there. Yet by using the right key words and phrases, you’ll get organic action from the search engines, but if you spend a little time being proactive, you’ll see better results. Here are 5 quick tips to help promote your posts:
Use Twitter to Grow Your B-to-B Brand
Twitter is the micro-blogging platform that will help B-to-B marketers grow their brand. It’s not a fad (upwards of 10,000 people a day are signing up).
B-to-B Marketers: 5 Tips For Avoiding Deceptive SEO Companies
A lot of people don’t know or understand enough about the dynamics of SEO. They either choose to ignore it or become targets of SEO companies that start guaranteeing results. These companies use techniques called “black hat” which in the short term could raise your traffic, but in the long term it could get you banned from search engines and then who would really lose?
Why Should You Ask Professional Tradesmen Questions?
What professional tradesman worth his salt, whether he’s an electrician, plumber, HVAC technician or a MRO specialist, doesn’t have a million answers on how to solve problems.
2009 – The Year of Social Media
According to Nielsen Online, latest research shows that social networking is now more popular than e-mail. 66.8% of Internet users use social media while only 65.1% have used e-mails.
7 Ways to Combine Social Media With E-mail to Reach the Professional Tradesman
E-mail combined with social media offerings like Linked-in, Facebook and Twitter allow you to get your message out quicker to more people and give them an easy way to reply. In other words, you’re engaging them and that’s why social media is so important. By clicking a link, you are sharing content with influencers that you might not have had reached.
3 Ways Viral Marketing Can Help Reach the Professional Tradesman
It used to be that marketers counted on “word of mouth” to help spread their message to the tradesmen and maintenance professionals. Today, social media takes this to the next level and does it quicker and better.