Web 2.0: Why Smaller Companies Have the Upper Hand
The great thing about social media success isn’t measured by how big your bank account is. According to Soumitra Dutta and Matthew Fraser in an article that appeared in the August Chief Executive, “The elimination of entry barriers puts small companies with little-known brands on the same level playing fields as the global brands.”
3 Ways Tradespeople Can Use Social Media To Boost Credibility and Business-Part 2
Today we are continuing an article by Nicky Jameson on how Tradespeople can use social media to generate new business. Yesterday Nicky talked about establishing trust with consumers. Today she will cover building a positive word of mouth and how to establish yourself as an authority.
3 Ways Tradespeople Can Use Social Media To Boost Credibility and Business-Part 1
Many tradespeople feel they don’t really need to have anything to do with social media. Perhaps because their business comes mostly through referrals, or they don’t see immediate value in social media, or they feel it may take up too much time and they need to be out getting new business. And many tradespeople feel intimidated by social media.
Posts Should Be Like Missiles: Powerful and to the Point
I’ve never been much for beating around the bush. I like to get to the point and move on. Much like a missile, which when programmed, is focused and keeps on track to its target…so should a good post. I guess that’s why I like Twitter so much because it makes you choose your words carefully, not only to communicate the message, but to be impactful as well.
Top 10 Posts For Marketing to the Professional Tradesmen
It’s always interesting to see which articles pull the best each month. Enclosed are the top ones from August ranked in the order of the amount of traffic each generated. Enjoy.
How Do Professional Tradesmen Read On The Web?
The answer is they don’t… they scan!
One of the main keys for an effective blog is to understand how people read on the web.
And how do users read on the web? The answer is, they don’t… they scan.
Nielsen Norman Group’s research found that 79 percent of their test users always scanned any new page they came across; only 16 percent read word-by-word.
How Do You Find Readers For Your Blog?
If you’re just starting out with a blog, I know the scariest thing for me was wondering who in the world was going to find my blog, no less take the time to read it. If you’re passionate about a subject, market or cause, you may have more people than you think that would be interested in reading and sharing their thoughts. Here are some simple ways to get the ball rolling so you can become the super star blogger you always knew you could be:
So What’s Your Social Media Strategy to Reach Professional Tradesmen?
Social media is no different than any other marketing program you have. You have to have a strategy in place before you go and start implementing it. You need to determine why you’re on the social media scene before you implement the how. Here are some helpful hints:
Manufacturers Shifting Marketing Dollars
Everyone is trying to get the most out of what they’re spending this year and the manufacturing sector is no exception. With B-to-B leads from traditional sources slowing down, marketers are looking for other avenues. Many are shifting dollars to online options as they are less expensive and easily measurable.
Social Media: Who Uses It and Why?
Would it surprise you to learn that the biggest gains in who’s using social media are among older users? According to a report in eMarketer, “consumer internet barometer” U.S. internet users who visited a social site in the 2nd quarter of ’09 rose 16% over last year. The most popular sites in order were: Facebook, MySpace, LinkedIn and Twitter.