I’m always trying to give manufacturers ideas on how to reach the professional tradesman by using social media. I’ve asked a friend of mine and fellow B-to-B blogger Nicky Jameson to offer her comments and insights on how the tradespeople can utilize social to build their business. I think you will enjoy her comments in this 2-part series. Enjoy.
Many tradespeople feel they don’t really need to have anything to do with social media. Perhaps because their business comes mostly through referrals, or they don’t see immediate value in social media, or they feel it may take up too much time and they need to be out getting new business. And many tradespeople feel intimidated by social media.
Getting business is important and should never take a back seat to your marketing activities. Social media tools are exactly that – tools. However social media is an opportunity you don’t want to miss because it can actually help you target local business more effectively. More importantly, it can help establish you as a trusted person to do business with. Trust, engagement and relationships are the building blocks of business – and social media.
If you’re a tradesperson, you rely on word of mouth to spread the word about your business and services. Did you know social media can help you take this to a new level?
Here are 3 ways Tradespeople can use social media to benefit their customers and business:
1. Use social media to establish trust with consumers
Did you know that one of the top concerns consumers have with regard to allowing tradespeople into their homes is trust? Put yourselves in your customer’s shoes for a moment. As a customer, you’re alone in an emergency. You need a plumber or an electrician… or another tradesperson to fix something you can’t do yourself. You’ve never met the tradesperson, yet there you are about to let a complete stranger into your home for an unspecified time. Most people are uncomfortable about allowing strangers into their homes at any time and they usually have no way of knowing who’s trustworthy and who isn’t.
According to Hattie Hasan of UK plumbing company Stopcocks, trust has never been more important and consumers are becoming increasingly cautious when hiring tradespeople. They also want to ensure they spend their money wisely… on jobs well done.
When you join a social network that operates on a trust basis with other tradespeople, it helps you establish trust with consumers. When they search for you online and see you are in a trust-based social network, it helps build confidence in potential customers.
Part two will cover :
Using social media to build a positive word of mouth
Using Social media to establish yourself as an authority
Nicky Jameson is an online copywriter who specializes in improving B2B websites. She’s also a blogger on using social media for business. Nicky blogs at http://nickyjameson.com and her website is http://copywritingstudio.com