Is Social Media More Reliable Than Traditional Media?
According to the Harvard Business Review, “the American public assessment of the accuracy of the news media has reached a new low. 63% of American adults say news stories are often inaccurate, compared to 53% in 2007 and 34% in 1985. 70% say that the news media tries to cover up mistakes, and 27% describe the press as “not professional.”
Why Do People Ignore Social Media Metrics?
I’m amazed when asking people who are using social tools how are they doing, they come back to me with some generalized statements like, “I’m doing really well.” If I press them for more details, I come to find out that they really don’t have a plan for measuring what they do and the time they spend at it. Metrics are an important component for the use of social media .
Manufacturing Pros Look to Generate Leads
This probably doesn’t come as a surprise to most, but most Industrial Marketing budgets have been cut this year. It’s also no surprise that Mar/Com departments are still charged with bringing in leads. But what I want to warn everyone about is don’t be focused on just the number of leads (yeah, I’m assuming that they are qualified in some manner). Shoppers are getting ready to buy and these are the ones that need to be identified and passed on to the sales department.
Social Networks Continue to Gain in Popularity
Social media as a whole continues to surpass growth estimates. eMarketer reported earlier this month that Twitter has over 18 million adults who access on at least a monthly basis. That’s a 200% increase over last year. eMarketer estimates that 44.2% of all Internet users in the U.S. are social network users. Worldwide, 62.5% of active users ages 16-54 have a social networking profile in 2009. Worldwide, 62.5%of active Internet users ages 16-54 have a social network profile.
Google Sidewiki: Allow Others to Post Comments on Your Web Site
I don’t know if the world is ready for this, but it’s here and it’s from Google, so you know that there’s been a lot of thought behind it.
Google Sidewiki allows you to contribute helpful information next to any webpage or even critical information to a competitor’s Website. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page. Google uses an algorithm to display the most relevant and helpful posts up top.
Social Media Users are Focusing More on Brands
The idea of marketers adopting social media by the boatloads is not a surprising statement. One of their biggest concerns has been will the consumer return the favor. Well some recent data shows that half of social networking users have became a fan or follower of a brand online.
What Will B-to-B Advertising Look Like in 5 Years? You Won’t Recognize It!
Imagine an advertising world where…spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.
You Should Know the “Why” Before the “How” If You’re Going to Jump Into Social Media
One of the first things we talk about is the “Why” you want to participate in the social media scene. If you can’t answer the Why, then the How doesn’t matter. Don’t get into social because you think it’s cool or that this will be the “silver bullet” that will save your business. You need to treat social like any other marketing program.
Increase Your Sales Revenue by 20% Using Your Existing Inquiries
According to CMO Council/BPM Forum survey in Marketing Today, corporate officers polled in an online survey believe revenues at their companies could increase by more than 20 percent by improving their prospect cultivation and management techniques. Marketing and C-Level Executives are dissatisfied with the way they generate new business, yet more than half lack formal process to correct the problem.
Make More Impact on the Professional Tradesmen by Using Cross Promotions
With the economy being what it is and growth for ’10 in the construction, industrial and MRO markets will be minimal at best, what could/should manufacturers do to work together? Here’s an idea. If you’re two non-competing companies that serve that same market, why not do a cross promotion for both Product A and B?