Social Networks Continue to Gain in Popularity

by | Oct 21, 2009

Social media as a whole continues to surpass growth estimates. eMarketer reported earlier this month that Twitter has over 18 million adults who access on at least a monthly basis. That’s a 200% increase over last year.

US Adult Twitter Users, 2008-2010 (millions and % of adult Internet users)

Universal McCann’s “Power to the people-social media tracker” also sees social networking continuing to increase. eMarketer estimates that 44.2% of all Internet users in the U.S. are social network users. Worldwide, 62.5% of active users ages 16-54 have a social networking profile in 2009. Worldwide, 62.5% of active Internet users ages 16-54 have a social network profile.

  Social Networking Site Activities of Social Network Users Worldwide, March 2009 (% of respondents)

Users are looking to social networking sites that can consolidate multiple social media into one place. As noted above, despite consolidation, social media is not a one-stop shop. Universal McCann advises marketers to give consumers options when engaging them through social media. Allowing individuals to share and discuss on their platform of choice remains important.


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