Social Networks Continue to Gain in Popularity

Social media as a whole continues to surpass growth estimates. eMarketer reported earlier this month that Twitter has over 18 million adults who access on at least a monthly basis. That’s a 200% increase over last year.

US Adult Twitter Users, 2008-2010 (millions and % of adult Internet users)

Universal McCann’s “Power to the people-social media tracker” also sees social networking continuing to increase. eMarketer estimates that 44.2% of all Internet users in the U.S. are social network users. Worldwide, 62.5% of active users ages 16-54 have a social networking profile in 2009. Worldwide, 62.5% of active Internet users ages 16-54 have a social network profile.

  Social Networking Site Activities of Social Network Users Worldwide, March 2009 (% of respondents)

Users are looking to social networking sites that can consolidate multiple social media into one place. As noted above, despite consolidation, social media is not a one-stop shop. Universal McCann advises marketers to give consumers options when engaging them through social media. Allowing individuals to share and discuss on their platform of choice remains important.

Share

Share this:
Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Leave a comment

Your email address will not be published. Required fields are marked *