National Tradesmen Day
Where would we be without them? The unsung heroes of American Industry.
At Sonnhalter, we know tradesmen well. They are the customers of the clients we serve. They’re construction workers and maintenance professionals. Electricians and plumbers.
Manufacturers Trying to Reach the Professional Tradesmen: 5 Most Popular Posts
From time to time I post some of the more popular posts to refresh the ideas for those who might have read them and for those who haven’t had a chance to look at some of the more popular ones. Enjoy.
Why Page One On Organic Searches Are So Important
We all want to come up on page one of Google, Yahoo, Bing and all the other search engines. There’s a good reason that we need to strive for that. According to a recent article in emarketer data from an icrossing study shows only a small amount of people go beyond the first page.
How Much of Your B-to-B Marketing Budget is Going Towards Social Media?
Marketers across the board are realizing that social media is here to stay and those that have jumped in have found that they are making new friends. How does that translate though into spending out of your marketing budget? With budgets shrinking over the last 18 months, marketers have had to do more with less and find social as a viable option.
LinkedIn: Great Tool to Drive Traffic to Your Blog
I’m an Evangelist when it comes to using LinkedIn as a networking tool in the B-to-B arena, and I try to get all my clients to see the benefit. I think LinkedIn is one of the most under-utilized tools in a B-toB marketers tool bag.
Lead Generation: Focus of B-to-B Online Marketers
Online marketers usually focus on three key major objectives: Customer Retention, Brand Awareness and Lead Generation. Not surprising given the state of the economy, lead generation is getting more attention according to a recent study by AMR International.
Social Media: Here’s a Manufacturer That’s Getting It Right
For those of you who haven’t “bought into” social media or haven’t gotten around to implementing programs, here’s an example of a traditional manufacturing company that’s “doing it right” – RIDGID.
3 Facebook Tips to Protect Your Privacy
Facebook, one of the fastest growing social networks, has become one of the fastest growing forums for embarrassing photos, awkward wall posts and uncomfortable sharing. Would you show your boss those pictures from last weekend or your opinion about the new office policy? Probably not, so why have it open to everyone on Facebook? Employers and schools are now monitoring Facebook, and most people aren’t protecting themselves correctly.
B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
Manufacturers are missing the boat if they are not incorporating videos into their Web sites. According to Forrester Research, videos properly submitted are 53 times more likely to generate first page Google rankings. You heard me right, 53 times more likely. Other advantages are that results appear in days because Google is pushing video to the top. This is a great opportunity for B-to-B marketers.
Blog Best Practices: 8 Writing Tips to Generate Leads From Professional Tradesmen
Your company’s blog can become the “Gateway” to introduce your company and its products/services to prospective customers. Here are some best practice tips that will help you generate serious traffic to your blog.