Social Media Strategy: READY-FIRE-AIM
60% of companies using social media have no plan. Shooting from the hip does not make sense. Companies are going about social strategy backwards, by first concentrating on the tools and technologies instead of focusing on what they want to achieve
B-to-B Marketers Are Slow Adopters of Social Media
This should not be news to anyone in the Industrial or B-to-B space. We have always been lagging when it comes to new technology. When the web started in the early 90s, we were some of the last to jump on board. So it should be understandable that we lag our B-to-C counterparts.
Use Twitter to Talk Up Your Brand to Tradesmen
If you don’t talk up your brand on Twitter and other social sites you’re missing the boat.
This according to a recent post on eMarketer.com from ROI Research.A study in April of 2010 found that at least once a week 33% of active Twitter users shared opinions about companies or products ,while 32% make recommendations and 30% ask for them.
Mobile Apps to Reach Tradesmen: Are You Ready?
What’s one of the most important tools a contractor has with him? If you said his phone, you win the prize! With the advent of smart phones like the iPhone and now the Android, there are opportunities to reach your customer on a job site. Are you planning that far ahead?
Social Media: How Can Manufacturers Get the Most Out of It?
In our day-to-day marketing for manufacturers, we focus on selling the products or services they offer. We talk about the features and benefits and how we can solve their problems. A good and sometimes a one-way conversation centered around us.
Then we jump into social media and expect the same tactics to apply. Unfortunately they don’t.
How to Find Tradesmen on Twitter
Twitter is one of the most useful social media tools we use to drive traffic. For it to be effective, you first need to determine key words and phrases that fit into your space.
Adding Social Icons Helps Drive E-mail Marketing Campaigns
A recent study by GetResponse showed that e-mail messages that included social sharing options generated 30% higher click-through rates than e-mails without a social option.
50 Power Twitter Tips to Help B-to-B Marketers
Twitter is often one of the most misunderstood and underutilized social media tools. I use it all the time and its one of the best lead generators for my blog. Chris Brogan, one of the industry’s gurus, has put together a list of tips that I thought would be useful so here they are:
Podcast: Industry Interview with Georgia Foley-STAFDA Market
I recently had the chance to catch up with Georgia Foley, Executive Director of STAFDA, to get her read on what’s happening in their industry and what STAFDA is doing about it. You can hear the entire interview here.
Social Media Catching On In The B-to-B Markets
B-to-B marketers are slowly catching up with the rest of the world regarding social media. They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders, according to a new report from eMarketer.com.