How Do You Measure Social Media Success?
Everybody is talking about it, but few are actually doing it, according to a new report out by Geoff Ramsey, CEO of eMarketer.com. According to a worldwide survey, only 16% measure their return on social media initiatives.
Made in America: It Still Matters!
Manufacturers continue to wrestle with the question – Does American-made make a difference? I think it does if you have a product that some value added and it’s not considered a commodity. According to a recent by Harris Interactive, made in America does boost purchase appeal.
Enhanced Profitability and Competitive Advantage Through New Efficiencies
A friend of mine, Abe WalkingBear, developer of a copyrighted profit system that focuses on improving cash flow, has agreed to share some of his insights (some are truly unique) on how manufacturers can help ditributors. He’s written books, is an international speaker and co-authored STAFDA’s Foundations of Business 2007. Today, WalkingBear will talk about how effeciencies affects both profitabilty as well as competitive advantages.
Twitter: Steps to Ensure Success
According to new research from Sysomos, 92.4% of all retweets happen within the first hour. If you’re looking to be retweeted and nobody picks you up in the first hour, chances are slim to none that it will happen.
Customer Service: Have You Called Yours Lately?
We focus so much time and effort on making the sale that we sometimes forget about customer service if someone has a question or problem. Don’t let your customer service department be the weak link in the chain.
5 of My Favorite Posts
I thought I’d share with you 5 of my favorite posts from the last quarter. It’s obvious to me that they coincide with what you, the readers, are saying.
Make Videos Part of Your Direct Marketing Plans to Professional Tradesmen
Everyone knows that a picture is worth a 1,000 words. Can you imagine what a video is worth? Online video is growing at very fast pace( more than 24 hours worth of video is being uploaded every minute to YouTube). There were over 30 BILLION views over the past year. YouTube is only second to Google when it comes to search.
Email Marketing: How Are You Using it to Reach the Professional Tradesman?
Email marketing should be a major part of your traditional marketing communications plan. But do you have a plan on how you want to use it for maximum ROI? In the B-to-B world, even opt-in lists are only being opened on average of 25%.
Professional Tradesmen Use Social Media to Unlock Local Opportunities
Professional tradesmen, whether you’re an electrician, plumber or locksmith, are finally realizing that social media can play an inportant part in their new business effort.
LinkedIn: 5 Ways to Make the Most out of Your Connections
I’m totally amazed when talking to people that they complain that they’re not getting anything out of LinkedIn. LinkedIn, like anything else, responds to someone who is active. In other words you need to participate and engage people in order for the network to be effective. For those of you who follow me know that I personally think LinkedIn is one of the most useful business tools out there.