Social Media: So What’s Holding You Back?

by | Dec 7, 2010

I know it’s hard to believe, but not everyone has bought into the social media scene. Some are just disbelievers (we can’t worry about them), while others are intimidated by it. Well, if you’re one of those people who are apprehensive, or you know someone who is, please pass this post on to them.

I don’t normally do book reviews, but I came across an easy read that will take the stress out of getting started. The name of the book is, “the zen of social media marketing” by Shama Hyder Kabani of the Zen Marketing agency.

She gives you an overview and basic steps to get set up on Facebook, Twitter and LinkedIn. She helps you understand where social media fits into the bigger picture and how to use these together to maximize your efforts. What’s neat about this is there is an online version of the book that has continous updates which are really helpful. So in essence, the book never goes out of date.

If you’re in marketing, whether it be for a small local company or a large international one, this book will make you look like a hero (only in social media). You can get it on Amazon. I read it in one night and it would make a great gift for someone.


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